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About the Role
As a member of our Product Marketing group, you’ll represent the customer throughout a product’s journey from concept through development and launch. You’ll develop and apply insights to help build innovative features into our product development process. Together with our team, you’ll turn groundbreaking ideas into real products and shape the compelling stories that introduce these innovations to our users and excite the world.
Responsibilities
- Drive growth and category leadership in one of Apple’s most important and competitive markets.
- Lead a team of product marketing managers (PMMs).
- Own and drive the product-centric marketing strategy.
- Create compelling annual marketing plans.
- Deliver flawless product launches.
- Speed up adoption across the iPhone, Apple Watch and Home portfolio.
- Act as the bridge between the Japan market and headquarters.
- Keep Worldwide Product Marketing (WWPM) and Engineering informed to shape products and features that matter to Japanese customers.
- Create clear stories that align internal teams, carriers and channel partners.
- Ensure messaging connects with customers.
Requirements
- 12+ years of experience in product management and marketing, including significant experience in the smartphone or mobile industry.
- Proven experience managing and developing people.
- Ability to lead through others and deliver results across multiple product categories.
- Hands-on experience working with carriers and channel partners, including joint launch planning, go-to-market execution and commercial negotiations.
- Deep understanding of the Japan smartphone market, including carrier and retail channel dynamics, customer behavior, pricing and upgrade cycles, the regulatory environment, and the competitive landscape of domestic and international device makers.
- Extensive business analytics and strategic product management experience in a global organization.
- Knowledge of the Japan wearables, health and smart home space.
- Technical fluency, with the ability to translate features into customer benefits and vice versa.
- Highly collaborative, with excellent interpersonal skills and the ability to influence senior stakeholders, both internally and with external partners.
- Excellent presentation, spoken and written skills in both Japanese and English.
- Creates competitive and breakthrough strategies that show a clear connection between vision and action.
- Strong storytelling, presentation and negotiation skills, with a track record of aligning carriers, partners and internal teams around a shared plan.
- Brings new ways of looking at problems and encourages diverse thinking to promote and nurture innovation.
- Plans and prioritizes work to align with broader organizational goals.
- Curious, with a passion for excellence, the ability to ask the right questions, and a resilient, problem-solving mindset.
- A resilient problem solver who gets things done, works well under pressure, is flexible, willing to learn, and confident but without ego.
- Deep project management skills and cross-functional leadership abilities.
Skills
- Product Management
- Product Marketing
- Team Leadership
- Marketing Strategy
- Product Launch
- Market Analysis
- Cross-functional Collaboration
- Business Analytics
- Strategic Planning
- Technical Fluency
- Interpersonal Skills
- Influencing Stakeholders
- Presentation Skills
- Written Communication
- Spoken Communication
- Storytelling
- Negotiation
- Project Management
Location
- Japan
Work Type
- Full-time
Experience Level
- 12+ years of experience
- Management experience
Education Level
- MS/MA/MBA degree
About the Company
- At Apple, we combine product management/development and product marketing into one cross-functional product management role.
- It works with design, engineering, finance, legal, marketing communications, public relations, market research, retail, sales and support for maximum impact across the organization.