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About the Role

Atlassian is looking for a Lead Product Designer to join the Growth Platform team, responsible for Atlassian’s front door (www.atlassian.com). This role will define the future of the website experience, evolving it into cohesive customer journeys grounded in customer intent and AI-first experiences. You will lead strategy and execution across high-impact growth experiences, shaping the website's evolution, establishing a high bar for craft, and creating experiences that improve engagement, activation, and long-term customer value.

Responsibilities

Set direction and lead design across core areas including modernization, user engagement, journey-led architecture, and AI-powered experiences.
Elevate the website's look, feel, and narrative to reflect a modern, AI-first technology company.
Set an exceptional bar for visual hierarchy, typography, motion, grid systems, responsive design, and interaction quality.
Evolve the website design system for greater cohesion, quality, and scalability.
Design innovative landing, discovery, and onboarding experiences to communicate product value and improve conversion.
Use experimentation and customer insights to improve conversion and early-lifecycle activation.
Shift website strategy from disconnected pages to cohesive, intent- and persona-driven journeys.
Architect experiences that guide customers seamlessly from discovery to deeper engagement.
Explore how AI can reshape customer discovery and design/build processes.
Design for emerging AI-powered discovery and answer-engine experiences.
Partner with Engineering to prototype new AI-first experiences and evolve design/build tools and workflows.
Partner with leaders across Design, Product, Engineering, Marketing, Content, and Analytics to shape strategy.
Champion a design-led approach to growth.
Mentor other designers and elevate the quality of critique and decision-making.
Raise the craft bar across the broader Growth organization.

Requirements

10+ years of product design experience.
Track record of leading complex, high-visibility web or digital product initiatives from strategy through execution.
Exceptional visual and interaction craft, with a strong point of view on contemporary digital experiences.
Highly skilled in visual design, typography, spatial layout, motion and micro-interactions, responsive design, and design systems.
Comfortable using AI as part of the design process.
Experience prototyping in code and using AI-powered tools.
Familiarity with generative UI, AI-assisted workflows, personalization, and designing AI-native experiences.
Ability to think beyond individual pages and features, designing interconnected experiences and scalable frameworks.
Grounded in customer intent, personas, journeys, information architecture, and Jobs to Be Done.
Ability to take complex business goals and ambiguous problem spaces and turn them into compelling future-state visions.
Experience using storytelling and prototyping to make ideas tangible, build alignment, and translate long-term direction into actionable roadmaps.
Ability to connect design decisions to measurable customer and business outcomes.
Partner with Analytics and Research to form and validate hypotheses.
Build trust across disciplines and levels, communicate a clear design point of view, and bring others along.
Comfortable influencing senior and executive stakeholders.
Experience designing high-traffic marketing websites, web platforms, digital storefronts, or other large-scale customer-facing web experiences.
Experience working in Growth, experimentation, conversion optimization, or lifecycle activation.
Experience operating across organizational boundaries where influence, alignment, and systems thinking matter.

Skills

Visual design
Typography
Spatial layout
Motion and micro-interactions
Responsive design
Design systems
Prototyping in code
AI-powered tools
Generative UI
AI-assisted workflows
Personalization
AI-native experiences
Information architecture
Jobs to Be Done
Storytelling
Experimentation
Conversion optimization

Location

Any country where Atlassian has a legal entity

Work Type

Office
Home
Combination of office and home

Experience Level

Lead
10+ years of product design experience

Salary/Compensations

Zone A: $192,600 - $251,450
Zone B: $173,340 - $226,305
Zone C: $159,858 - $208,704

Benefits

Health and wellbeing resources
Paid volunteer days

About the Company

At Atlassian, we're motivated by a common goal: to unleash the potential of every team.
Our software products help teams all over the planet and our solutions are designed for all types of work.
Team collaboration through our tools makes what may be impossible alone, possible together.

Equal Opportunity

We never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.
All your information will be kept confidential according to EEO guidelines.
We can support with accommodations or adjustments at any stage of the recruitment process.