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About the Role

We are seeking an experienced, hands-on VP of Sales & Marketing to lead and scale our commercial organization. This role owns the full go-to-market effort, including sales team leadership, pipeline strategy, and marketing execution. The VP will lead our Business Development Representative (BDR) team directly, drive the three core revenue engines, and build the systems, marketing automations, and content that provide strong foundational outbound and inbound lead generation. This is a player/coach leadership role focused on managing, coaching, and holding the BDR team accountable for pipeline building, account growth, and new client acquisition.

Responsibilities

Directly lead and manage the Business Development Representative (BDR) team, including hiring, onboarding, coaching, and performance management.
Own BDR onboarding, training, and development, building formalized systems and process training grounded in established sales methodologies.
Set and hold the team accountable to activity standards, pipeline hygiene, and CRM compliance.
Run regular one-on-ones, pipeline reviews, and sales meetings.
Build and maintain the sales compensation, quota, and territory structure in partnership with the President.
Define and execute the go-to-market strategy, aligned to developing existing accounts, targeted account-based outreach, and inbound lead generation.
Own content strategy and marketing execution, including sales enablement materials, proposal templates, campaign calendars, and marketing automations.
Optimize the existing CRM and marketing automation stack to drive data-driven decision-making.
Partner with website, SEO, and design resources to ensure lead-gen assets stay current and on-brand.
Maintain and evolve the account-based marketing and review program for reaching target accounts.
Build and maintain relationships with key accounts, personally engaging on strategic pursuits and multi-stakeholder deals.
Lead efforts to secure new business in target verticals, with emphasis on national and regional chain store retailers, QSR, commercial real estate, healthcare, hospitality, and banking.
Act as a strategic partner in client engagements, presenting solutions that address operational challenges.
Champion the account development motion for existing clients, ensuring the sales team surfaces and pursues expansion opportunities.
Define and track key performance indicators, including pipeline growth, sales team activity and conversion, account development goals, client retention, and campaign performance.
Report regularly to the President and executive leadership on team performance, pipeline health, and progress against the go-to-market roadmap.
Use data-driven insight to refine marketing automations, targeting, and messaging.

Requirements

5–10 years of experience in sales and marketing leadership within facilities services, security services, or a related B2B service industry.
Proven experience directly managing and developing a full-cycle or outbound sales team, including hiring, coaching, and accountability.
Demonstrated experience building and growing a sales pipeline in a B2B services environment.
Strong knowledge of account-based marketing strategies and enterprise-level, multi-location client development.
Required: experience selling to or supporting sales into national or regional chain store retailers.
Exceptional communication and presentation skills, with the ability to engage VP- and C-suite-level executives.
Working knowledge of CRM platforms (Zoho or comparable) and marketing automation tools.
Self-starter with a strategic mindset, comfortable operating in a low-structure, build-in-progress environment.
Bachelor's degree preferred, or equivalent professional experience.
Experience owning or contributing to a combined sales and marketing budget is a plus.

Skills

Sales Team Leadership
Pipeline Strategy
Marketing Execution
Sales Methodologies (MEDDIC, SPIN, GAP Selling)
CRM (Zoho or comparable)
Marketing Automation
Content Strategy
Account-Based Marketing (ABM)
Client Relationship Management
Data Analysis
Performance Tracking
Communication Skills
Presentation Skills

Location

New York City (Onsite, Grand Central Office)

Work Type

Onsite
Full-time

Experience Level

VP Level
5-10 years

Education Level

Bachelor's degree preferred or equivalent professional experience

Salary/Compensations

Base salary: $120,000–$150,000
Performance bonus tied to team revenue and quota attainment
Target on-target earnings (OTE): $160,000–$200,000

Benefits

Competitive base salary with performance-based bonus tied to team and company revenue targets
Comprehensive benefits, including health, dental, vision, and 401(k)
Direct leadership access and real influence over the commercial infrastructure being built
Opportunity to build and lead a high-impact team in a collaborative, entrepreneurial environment

About the Company

Guard Services USA is a national guard services company delivering physical security solutions to multi-location national and regional chain store retailers, QSR, commercial real estate, healthcare, hospitality, and banking.
With 20,000+ locations served nationwide and 120,000+ guard shifts completed annually, we are building a reusable, self-sustaining go-to-market engine and scaling the commercial team to match the ambition of our client base.