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About the Role
Hexmodal is seeking its first Enterprise Events Associate to build an invitation-only events program that complements existing trade show sponsorships. This role will design and execute small, high-trust events like VIP dinners, peer roundtables, and customer reference site visits to foster deeper relationships with key stakeholders and generate qualified meetings, sourced pipeline, and referrals.
Responsibilities
- Own the owned-event calendar on a rolling two-quarter basis, delivering roughly 10 events per quarter.
- Define events, select venues, build messaging, and work with Sales, Business Development, and Marketing to build target prospect lists.
- Manage all owned events logistics and coordinate with the SDR team on invitations.
- Keep event type playbooks current, retire underperforming formats, and pilot new formats.
- Run a standing cadence with Business Development and sales reps to build and approve every guest list.
- Maintain the advocate bench year-round, recruiting new hosts and co-presenters and staying in contact with advocates outside of event windows.
- Deliver attendee details to the owning SDR within two business days of every event, at 95% compliance in HubSpot.
- Report monthly and quarterly on qualified meetings, sourced and influenced pipeline, and referrals, broken out by format, with cost per qualified executive engaged as a standing metric.
- Own and reforecast the owned-events budget quarterly, including venue negotiation and compliance with health system vendor and gift policies.
Requirements
- Two to five years in field marketing, event marketing, or customer marketing, in a role accountable for getting specific, named people to show up, not for total attendance.
- Experience running at least one invitation-only event for a hand-picked senior group, end to end.
- Ability to partner with sales reps from a target account list and hold the quality bar.
- Ability to design a session that senior, practical operators find worth their time.
- Ability to build relationships that run year-round.
- Comfortable managing spend and reporting cost per qualified attendee.
- Self-sufficient builder with sound judgment with senior leaders.
- Ability to write own plans and briefs and own own follow-through.
- Ability to work through ambiguity to build a program from nothing.
Skills
- Event marketing
- Field marketing
- Customer marketing
- Invitation-only events
- Sales collaboration
- Budget management
- Relationship building
- Program building
- HubSpot familiarity
Location
- US
Work Type
- Full-time
Experience Level
- Mid-level
About the Company
- Hexmodal sponsors 70+ trade shows and conferences annually.
- The company operates in a market of roughly 650 US health systems.