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About the Role
We are hiring an Account-Based Marketing Manager to be the connective tissue of our enterprise go-to-market. You will build and maintain the account point of view for our enterprise systems and turn that into coordinated campaigns. This is an individual contributor role measured in pipeline generated from ABM campaigns.
Responsibilities
- Build and maintain the account point of view for enterprise systems, covering structure, current penetration, stakeholder map, competitive position, and entry thesis.
- Develop and execute 16 annual campaigns, each a coordinated push with field, digital, SDR, bizdev, and AE alignment.
- Lead campaign kickoffs, sprint reviews, chase action items, and run closeouts.
- Document the ABM operating model, including target system selection, campaign components, and functional commitments.
- Configure HubSpot for account-level tracking, including target account flags, campaign influence tagging, and AE dashboards.
- Refresh the ABM target list with enterprise AEs and bizdev.
- Close out completed campaigns with written readouts detailing performance and areas for improvement.
- Maintain account plans for all enterprise systems and use them in sales QBRs.
- Develop a campaign playbook by system archetype.
- Refresh the ABM target list regularly with sales, field, and bizdev buy-in.
Requirements
- Five or more years in B2B marketing.
- At least two years running ABM or enterprise account programs against a pipeline number.
- Ability to build an account point of view that a sales team will use.
- Synthesize CRM history, org structure, competitive position, and stakeholder mapping into a plan with a clear entry thesis.
- Ability to get work out of people who do not report to you.
- Comfortable telling a peer their deliverable is late.
- Ability to sequence channels against one account, timed to a single narrative.
- Ability to talk in deals, stakeholders, blockers, and next steps with enterprise sellers.
- Ability to build lists, workflows, campaign structure, custom properties, and account-level reporting in HubSpot.
- Ability to build reporting that proves contribution to pipeline.
- Experience in healthcare, medical device, or another regulated industry with long committee-driven sales cycles (bonus).
- Experience selling into health systems, facilities, or clinical operations (bonus).
- Experience with intent data platforms such as 6sense or Demandbase (bonus).
- Hands-on content production experience (bonus).
- Prior sales or SDR experience (bonus).
Skills
- Account-Based Marketing (ABM)
- Enterprise Go-to-Market Strategy
- Campaign Management
- Stakeholder Mapping
- Competitive Analysis
- Salesforce (CRM)
- HubSpot
- Project Management
- Cross-functional Collaboration
- Communication
- Reporting
- Intent Data Platforms (e.g., 6sense, Demandbase)
- Content Production
Location
- Remote
Work Type
- Full-time
- Individual Contributor
Experience Level
- 5+ years B2B marketing experience
- 2+ years ABM or enterprise account program management
About the Company
- Our market is healthcare. We sell compliance automation to facilities and operations leaders at health systems.