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About the Role

The Vice President (VP), Communications leads WWF-Canada’s communications strategy, issues management, editorial standards and media relations, ensuring the organization communicates clearly, credibly and compellingly with Canadians while protecting its reputation. The VP leads a team of managers and specialists who work across the organization to translate the complexity of conservation into narratives that resonate with audiences, grounding our work in stories that feel urgent, human and hopeful. They manage WWF's reputation with vigilance, helping the organization earn and maintain trust in an increasingly complex and fast-moving environment. They ensure the organization is equipped to communicate confidently across channels, platforms and media, and that WWF-Canada is building public presence and credibility that supports the organization's broader engagement and acquisition goals. As a member of WWF’s Strategic Communications leadership team, the VP sets the strategic direction for communications, allocates resources, advises senior leaders on reputation and audience considerations, and works collaboratively with Conservation and Development departments to achieve organizational objectives.

Responsibilities

Develop and protect WWF-Canada's public-facing narrative, ensuring consistent application of the organization's messaging framework across channels and formats.
Oversee conservation communications, translating WWF-Canada’s scientific and programmatic work into clear, compelling narratives that build public understanding and drive support for conservation outcomes.
Direct the organization’s earned media strategy, collaborating with Conservation leadership to ensure consistent media representation.
Lead crisis and issues management, anticipating reputational risk and determining responses to sensitive external developments with senior leadership.
Foster a high-performing team of communications and editorial specialists, including managing, mentoring, and developing direct reports.
Oversee editorial quality control across all content formats, ensuring accuracy, tone, clarity, and strategic alignment.
Analyze content and media performance data to inform message strategy, editorial priorities, and resource allocation.
Lead the development of the annual communications strategy in partnership with Strategic Communications leaders, aligned to divisional and organizational plans.
Partner with Development leadership to ensure communications and storytelling support WWF-Canada's fundraising and engagement goals.
Draft and propose the communications, editorial, and vendor/agency budget.
Engage external partners, agencies, freelancers, and contractors, determining scope of work, preparing briefs, and negotiating contracts.
Assess and continuously improve communications workflows and approval processes, including editorial review, media response, and executive sign-off.

Requirements

10+ years of progressive experience in communications, journalism, digital and social media, or public relations, with at least 6+ years’ experience at the senior management level.
Post-secondary education in a related field (i.e. communications, journalism, public relations, etc.), or an additional 3+ years of relevant experience.
4+ years of experience developing, leading, and mentoring a high-performance communications team.
Mission-driven organization experience required.
Nonprofit sector experience preferred.
Strong track record of media placement across all platforms.
Proven experience developing messages on complex issues.
Experience working with audience, engagement or performance data to inform strategic and editorial decisions.
Outstanding written and verbal communication skills.
Experience in project management and process design.
Bilingualism (English/French) is an asset.
Familiarity with First Nations Principles of OCAP, BC First Nations Data Governance Initiative, or other similar data sovereignty guidelines is an asset.
Identify & align with WWF’s core values: Courage, Integrity, Respect, and Collaboration.

Skills

Communications strategy
Issues management
Editorial standards
Media relations
Narrative development
Reputation management
Crisis management
Team leadership
Mentoring
Content quality control
Data analysis
Budget management
Vendor management
Project management
Process design

Location

Hybrid – Toronto, Ottawa or Montréal

Work Type

Permanent
Full-Time
Hybrid

Experience Level

10+ years of progressive experience
6+ years’ experience at the senior management level
4+ years of experience developing, leading, and mentoring a high-performance communications team

Education Level

Post-secondary education in a related field (i.e. communications, journalism, public relations, etc.)
or an additional 3+ years of relevant experience

Salary/Compensations

$126,300 to $141,000 annually

About the Company

WWF-Canada's vision is a Canada with abundant wildlife where nature and people thrive.
WWF values and relies on diversity of thought, knowledge, expertise, and lived experience to help bring its vision to life.

Equal Opportunity

We encourage applications from candidates who have been historically disadvantaged and marginalized, including applicants who identify as First Nations, Métis or Inuk (Inuit), Black, racialized, a person with a disability, women and/or 2SLGBTQ+.
We are committed to a barrier-free and equitable recruitment & selection process. If you are contacted in relation an opportunity to join our team and require an accommodation at any point in the process, please advise the recruiter of your specific needs. We commit to managing these requests in a confidential manner.