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About the Role
Scale's growth marketing team drives pipeline and revenue through demand generation, ABM, and revenue operations. As our Account Based Marketing Lead, you will build and execute 1:1 and industry-vertical ABM playbooks in partnership with the Enterprise GTM team across target accounts. You will own vertical-specific campaigns and scale the 1:1 motion for high-priority accounts.
Responsibilities
- Build and execute 1:1 ABM programs for strategic enterprise accounts, owning strategy, channel mix, sequencing, and execution.
- Develop vertical-specific campaign strategies tailored to target account buying behaviors, pain points, and use cases.
- Partner with enterprise sellers and the Head of Growth Marketing on joint account planning, aligning on target stakeholders, engagement goals, content needs, and campaign timing.
- Orchestrate multichannel campaigns across digital advertising, direct mail, web, and in-person experiences to engage the full buying committee.
- Track and report on account engagement signals, buying committee penetration, and pipeline influence, translating data into actionable insights.
- Define ABM KPIs and build reporting frameworks to demonstrate campaign impact on pipeline creation, acceleration, and revenue.
- Collaborate with content, product marketing, and field teams to develop account-specific messaging and personalized executive experiences, then systematize into a repeatable ABM playbook.
- Manage creative production and fulfillment partners, balancing ambitious ideas against turnaround time, cost, and delivery logistics.
Requirements
- 5+ years of B2B marketing experience with at least 3 years focused on account-based marketing.
- Proven track record driving measurable pipeline at enterprise accounts.
- Experience working directly with enterprise sales teams on joint account planning, stakeholder mapping, and coordinated campaign execution.
- Hands-on experience with ABM platforms (Clay, Folloze, Reachdesk), marketing automation (Marketo or HubSpot), and Salesforce.
- Strong analytical skills with a bias for action.
- Ability to present campaign performance and strategy clearly to GTM leadership and senior stakeholders.
- Experience marketing to Healthcare, Financial Services, Professional Services, or Consumer Goods verticals is a plus.
- Portfolio of campaigns that made executives stop and respond, with ability to explain insight and business result.
- Background in executive engagement programs (personalized landing, executive event support, direct mail).
- Familiarity with intent data and account-targeted digital advertising strategies.
- Experience at a high-growth B2B SaaS, enterprise technology, or AI/ML company is a plus.
Skills
- Account-Based Marketing (ABM)
- Demand Generation
- Revenue Operations
- Enterprise Go-To-Market (GTM)
- Campaign Strategy and Execution
- Channel Mix Optimization
- Sequencing
- Multichannel Campaign Orchestration
- Digital Advertising
- Direct Mail
- Web Experiences
- In-Person Experiences
- Data Analysis and Reporting
- Key Performance Indicator (KPI) Definition
- Pipeline Creation and Acceleration
- Messaging Development
- Personalization
- Creative Production Management
- Fulfillment Management
- ABM Platforms (Clay, Folloze, Reachdesk)
- Marketing Automation (Marketo, HubSpot)
- Salesforce
- Stakeholder Mapping
- Intent Data
- Account-Targeted Digital Advertising
Location
- San Francisco
- New York
- Seattle
Work Type
- Full-time
Experience Level
- 5+ years B2B marketing
- 3+ years Account-Based Marketing
Salary/Compensations
- $158,400—$198,000 USD
Benefits
- Base salary
- Equity
- Comprehensive health, dental and vision coverage
- Retirement benefits
- Learning and development stipend
- Generous PTO
- Commuter stipend (potential)
About the Company
- Scale develops reliable AI systems for the world's most important decisions.
- Our products provide high-quality data and full-stack technologies powering leading AI models.
- We help enterprises and governments build, deploy, and oversee AI applications.
- We work with industry leaders like Meta, Ernst & Young, Mayo Clinic, Time Inc., the Government of Qatar, and U.S. government agencies.
- We are expanding our team to accelerate AI application development.
Equal Opportunity
- Scale is an inclusive and equal opportunity workplace.
- We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability status, gender identity or Veteran status.
- We are committed to working with and providing reasonable accommodations to applicants with physical and mental disabilities.
- We comply with the United States Department of Labor's Pay Transparency provision.