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About the Role

As a UX Specialist at Rakuten Mobile, you will lead UX improvements across all Rakuten Mobile services and drive product growth. Leveraging both quantitative analysis using Rakuten Group's vast data assets and qualitative insights from user interviews, you will lead UX strategy development and execution to directly contribute to business success. This is a highly rewarding position where you can fully apply your expertise and passion as a UX specialist in Rakuten's highest-priority mobile business. You will lead a wide range of work directly tied to product growth, from UX strategy planning to execution across all Rakuten Mobile services.

Responsibilities

Define and drive the UX strategy and roadmap across all Rakuten Mobile services (Web/App, in-store experience).
Deeply understand user needs, behaviors, and pain points through quantitative and qualitative data analysis, and extract actionable insights.
Develop UX improvement proposals and define requirements based on extracted insights.
Collaborate with the data analytics team to conduct in-depth analysis and extract insights.
Set KPIs, manage progress, measure post-release impact, and propose continuous improvements.
Conduct competitive analysis, monitor market trends, and research technology developments for potential application to services.
Organize UI requirements, design information architecture, create wireframes, and develop prototypes for websites and apps.
Collaborate with and direct the UI design team.
Lead cross-functional collaboration, issue clarification, and consensus building to drive assigned projects to success.
Work closely with development teams and business stakeholders to lead product improvement projects from a UX perspective.

Requirements

5+ years of hands-on experience in UX design or product design
Experience in user research and insight extraction using quantitative and qualitative data
Practical experience with wireframing, prototyping, and information architecture
Experience participating in product development processes in collaboration with engineering and business teams
Experience with data-driven decision making (KPI management, impact measurement, etc.)
Business-level Japanese communication skills
Experience in UX/product design within the telecommunications industry or mobile services
Experience collaborating with data analytics teams (SQL, BI tools, etc.)
Experience directing external vendors or design partners
Project management experience (leading cross-functional teams)
Business-level English communication skills
Must have a TOEIC score of 600 or equivalent proficiency in English

Skills

UX design
Product design
User research
Insight extraction
Quantitative data analysis
Qualitative data analysis
Wireframing
Prototyping
Information architecture
Data-driven decision making
KPI management
Impact measurement
Competitive analysis
Market trend monitoring
Technology development research
UI requirements organization
Cross-functional collaboration
Issue clarification
Consensus building
Product development processes
SQL
BI tools

Location

Remote

Work Type

Full-time

Experience Level

5+ years

About the Company

Rakuten Group's Marketing Division is the backbone of a vast ecosystem spanning over 70 diverse services.
Rakuten Mobile stands as Rakuten Group's highest-priority business, driving innovation in the telecommunications industry and continuously growing as a service deeply embedded in the lives of over 100 million Rakuten members.
The team this position belongs to oversees Rakuten Mobile's overall business strategy and marketing, powerfully driving service growth and expansion of the customer base.
We are not merely a telecommunications provider - we design each customer's mobile experience and aim to become 'life infrastructure' that delivers both inspiration and convenience.