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About the Role

We are looking for individuals to join us in this challenge—using the power of marketing to leave a mark on our massive ecosystem and ensuring "Rakuten" remains an indispensable presence for our users.

Responsibilities

Utilize Rakuten’s vast user data, behavioral logs, and advanced analytical environment (Big Query, Databricks, BI tools, etc.) for problem-solving through data analysis.
Calculate and verify the impact of new service launches, potentially coordinating with external research.
Process data and build automated, scalable KPI monitoring platforms using Big Query and BI tools (DOMO, Tableau, Looker, etc.).
Support ad-hoc data extraction and hypothesis testing; structure analysis results into compelling narratives for presentations to drive decision-making.
Collaborate with marketing teams and developers to provide data-driven insights and support strategic initiatives.

Requirements

3+ years of practical experience in data extraction, processing, and aggregation using SQL.
3+ years of experience in data processing and dashboard development on Big Query using BI tools (Tableau, Looker, DOMO, etc.).
Ability to autonomously design hypotheses, structure analytical approaches, and solve business problems.
Experience in structuring analysis into compelling stories for reports and presentations.
Experience in collaborating with diverse stakeholders to provide data-driven recommendations.

Skills

Data extraction
Data processing
Data aggregation
SQL
Big Query
BI tools
Tableau
Looker
DOMO
Hypothesis design
Analytical approach structuring
Business problem solving
Storytelling for analysis
Stakeholder collaboration
Marketing data analysis
Campaign measurement
Digital ad optimization
CRM analysis
Cookies
Tracking technologies
Generative AI
Machine learning
Deep learning
Python
R
Statistics
Statistical models
Logistic regression
Clustering
Factor analysis
Dashboard promotion
Data literacy support

Experience Level

3+ years of practical experience

About the Company

Rakuten’s Business is a core marketing organization that supports over 70 diverse services within the Rakuten Group, both in Japan and internationally.
The Group Marketing Strategy Department (GMSD) leads areas to maximize the brand value of the "Rakuten Group," elevate its impact, and strengthen the bond between users and Rakuten.
GMSD embodies brand identity, reconstructs Rakuten’s assets within a brand strategy context, and designs unified brand communication and experiences.
GMSD accelerates cross-use through user experience by leveraging data-driven analysis and collaborating with business units to visualize the "emotional value" of using Rakuten’s services.
GMSD builds a "Rakuten" Design Foundation by establishing design systems and UI/UX standards to ensure users feel the "Rakuten identity" across every service.
GMSD orchestrates all marketing channel strategies from a group-wide perspective to lead the design of optimal experiences at every user touchpoint.
The Data & Insights Group utilizes data from across the Rakuten Group to rigorously measure the Return on Investment (ROI) of marketing initiatives and provide recommendations for budget optimization, driving profitability for the entire group.
This group is essential for the future of Rakuten’s marketing, creating precise segments based on behavioral history and purchase intent, and designing personalized marketing initiatives.