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About the Role
This is a key role that supports decision-making through data analysis in collaboration with the Strategic Planning Team of the CMO Office. The mission is to identify challenges and formulate strategies across the marketing domain of the entire Rakuten Group. Leveraging Rakuten Group’s vast customer and purchase data, as well as user behavior data from web and app platforms, this role involves uncovering marketing opportunities and challenges and conducting data analysis to support the development of new marketing initiatives. The variety and scale of accessible data are unique to the cross-functional nature of the CMO Office. To enhance the resolution of user insights, qualitative research such as user interviews is also incorporated into the analysis. Beyond data analysis, the scope of work is broad—another unique aspect of the CMO Office. You will have opportunities to engage in areas beyond traditional data analytics, such as planning marketing campaigns and implementing and operating marketing automation tools.
Responsibilities
- KPI monitoring and hypothesis testing
- Data management for strategic projects
- Cross-functional marketing support
- Mentoring and development of team members
- Advanced analytics utilizing AI
Requirements
- 3+ years of hands-on experience in data analysis using SQL (e.g., Google Big Query)
- 3+ years of experience in web analytics tools such as Google Analytics and Adobe Analytics
- 1+ year of team management experience, leading cross-functional data initiatives
- Experienced in building dashboards using BI tools
- Skilled in data preprocessing and transformation with Python
- Conducted in-depth analysis of KPI fluctuations
- Proven track record in executive-level reporting, including creating strategic presentations in PowerPoint
Skills
- SQL
- Google Big Query
- Google Analytics
- Adobe Analytics
- BI tools
- Python
- AI
- PowerPoint
Experience Level
- 3+ years of hands-on experience in data analysis
- 3+ years of experience in web analytics tools
- 1+ year of team management experience
About the Company
- At the CMO Office, we are committed to driving the continued growth of the Rakuten Group by developing group-wide marketing strategies and strengthening organizational capabilities and competitiveness in the marketing domain.
- We also support the adoption of cutting-edge technologies and methodologies and work closely with other departments to identify and solve specific challenges through execution.
- As a cross-functional organization, one of our key strengths lies in the opportunity to be involved in a wide range of projects across the group.