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About the Role
We are seeking a Growth Marketing Manager focused on paid media and webinars to turn paid acquisition and webinar programs into dependable sources of qualified demand. You will reach MSPs, IT companies and accounting firms across the United States and Canada, connecting campaigns to successfully completed demos and sales pipeline. This is a hands-on individual contributor role with no direct reports.
Responsibilities
- Own day-to-day paid acquisition across Google, LinkedIn and Meta.
- Partner with the Manager, Demand Generation on strategy, budget allocation and performance priorities, then lead setup, targeting, creative testing, optimization and reporting within the agreed plan.
- Expand the paid-channel portfolio through disciplined experiments.
- Evaluate Reddit and emerging advertising platforms, including ChatGPT where access and audience fit support a useful test.
- Define success criteria and recommend which channels to scale.
- Own the full webinar program: plan topics and the calendar, recruit and prepare speakers, host and moderate sessions, manage event operations, and coordinate promotion and follow-up.
- Grow the cadence from one webinar a month toward two to three per month in 2027.
- Connect webinars to paid and email demand generation.
- Partner with the email marketer and content team on promotion and nurture, and improve the journey from registration and attendance to a successfully completed demo.
- Build practical AI workflows for audience research, campaign planning, experiment design, program operations, analysis and reporting.
- Check the quality of the output and share useful workflows with the team.
- Build a strong working relationship with Sales to review demo quality, understand customer objections, coordinate follow-up and use feedback to improve paid campaigns and webinars.
- Work in two-week agile sprints.
- Prioritize an experiment backlog, coordinate delivery with channel partners, review results and adapt the next sprint based on what you learn.
- Partner with Demand Generation and content on campaign and landing-page improvements.
- Brief the content team on asset needs and prioritize iterations using completed demos, pipeline quality and acquisition efficiency.
Requirements
- 5+ years of relevant growth, performance or demand-generation marketing experience, including B2B SaaS, with evidence that you have scaled paid acquisition or webinars and improved commercial outcomes.
- Hands-on paid-media execution skills and the ability to explain your targeting, creative, bidding, budget and optimization decisions.
- Strong analytical judgment.
- Practical fluency with AI agents and automation.
- Curiosity, initiative and sound experimental judgment.
- The ability to coordinate work across content, email, social and Sales, and the confidence to host and moderate live webinars, prepare speakers and facilitate useful audience conversations.
- Strong ownership.
- Experience marketing to MSPs, IT service providers or accounting firms, or working in fintech and payments
- Success building webinar programs, partner-led events or integrated paid and email campaigns
- Experience validating a new acquisition platform and explaining when additional investment was justified
- Familiarity with agile marketing or cross-functional teams using two-week sprints, prioritized backlogs and regular reviews
- Technical confidence with tracking, CRM reporting, integrations, landing-page experiments or lightweight code and automation
- Experience with HubSpot, Instantly, n8n, Zoom or equivalent tools
Skills
- Paid media
- Webinars
- Paid acquisition
- Google Ads
- LinkedIn Ads
- Meta Ads
- Reddit Ads
- AI agents
- Automation
- Content marketing
- Email marketing
- Social media marketing
- Salesforce
- Agile marketing
- HubSpot
- Instantly
- n8n
- Zoom
Location
- Toronto-based
Work Type
- Hybrid schedule (in office Mon–Wed)
Experience Level
- 5+ years
Salary/Compensations
- 120,000 - 145,000 CAD
Benefits
- Equity opportunities
- Unlimited PTO
- Yearly learning & development stipend
About the Company
- Alternative Payments is building the financial operating system for SMBs, consolidating the disconnected tech stack that holds service-based businesses back.
- Starting with MSPs, we've spent five years perfecting accounts receivable, and we're now expanding into accounts payable, AI-powered analytics, and beyond.
- We're at an inflection point: closing the loop on money movement and laying the foundation for a platform that will reshape how service businesses operate financially.
- We're growing fast, thinking big, and building a global team that wants to be part of something that lasts.
- We believe the best solutions come from diverse perspectives, deep collaboration, and a shared obsession with customer impact.
- If you're energized by real problems, real customers, and real impact, we want to hear from you!
Equal Opportunity
- We’re also committed to an inclusive and accessible process. If you require reasonable accommodation during the hiring process, please let us know upon being selected to interview.