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About the Role

The Director of Global Title Marketing, Kids & Family leads the development, execution, analysis, and optimization of global marketing campaigns for select Paramount+ Kids & Family titles. This role is a key cross-functional leader responsible for developing campaigns that resonate with children across different age groups while also motivating parents and caregivers.

Responsibilities

Lead the development, execution, analysis, and ongoing optimization of global go-to-market strategies
Translate series, film, character, and franchise attributes into differentiated campaign strategies that resonate with kids, parents, caregivers, and family co-viewers
Develop audience strategies that account for distinct developmental stages, interests, viewing behaviors, and levels of parental influence across preschool, kids, tweens, teens, and family audiences
Identify clear campaign objectives, audience priorities, strategic opportunities, and measures of success, holding team members and partners accountable
Apply a global perspective while recognizing regional differences in family dynamics, cultural relevance, content discovery, and children’s media consumption
Ensure campaign strategies and executions are age-appropriate, inclusive, brand-safe, and aligned with applicable privacy, advertising, and platform guidelines
Proactively identify key milestones, connect workstreams, resolve challenges, and ensure creative and tactical executions ladder up to the overall strategy
Brief cross-functional teams on campaign strategy so each discipline can develop a cohesive, audience-led plan
Serve as a subject-matter expert and enthusiastic steward of assigned titles, characters, and franchises
Build marketing strategies that support both the immediate title launch and long-term health, relevance, and growth
Partner with franchise, consumer products, licensing, retail, games, publishing, experiences, and other teams to create related opportunities across the broader Paramount ecosystem
Foster productive and trusting relationships with key stakeholders to ensure plans are developed and executed in a timely, collaborative, and efficient manner
Maintain and build the team’s knowledge of the Kids & Family landscape, including audience behaviors, platform trends, franchise development, and responsible marketing practices
Drive alignment among senior leadership and external partners, including creators, executive producers, filmmakers, talent, studios, and co-production partners
Clearly articulate the audience opportunity, campaign positioning, and strategic choices behind recommendations
Drive innovative thinking to develop 360-degree global stunts, partnerships, activations, and breakthrough campaign ideas
Identify opportunities to bring titles and characters into the real world through family experiences, fan events, cultural moments, educational initiatives, and strategic brand partnerships
Brief and lead “big idea” initiatives, managing internal teams and agency partners through execution
Evaluate ideas through the distinct lenses of child appeal, parent or caregiver relevance, family participation, brand safety, and earned-media potential
Partner with Media and Campaign Management teams to lead the development and execution of media campaigns across platforms
Understand the challenges of reaching young audiences across various platforms including streaming, digital video, social platforms, gaming environments, connected television, family programming, and media focused on parents
Identify opportunities to reach parents and caregivers as content decision-makers while also building organic excitement and cultural relevance among young audiences
Analyze audience research, campaign performance, competitive intelligence, and cultural trends to identify opportunities and inform strategy
Lead cross-functional reviews of awareness, consideration, engagement, viewing, acquisition, retention, co-viewing, repeat viewing, and franchise affinity, turning data into clear, actionable recommendations
Combine quantitative data with qualitative audience knowledge, recognizing that parents, caregivers, and children may each play different roles in content discovery and viewing decisions

Requirements

Bachelor’s degree or equivalent professional experience
7+ years of entertainment marketing experience
Demonstrated experience developing campaigns for kids & family content, family entertainment, animation, or youth-focused brands
Experience leading multi-channel campaigns from strategy through execution and performance analysis
Solid awareness of the distinct needs and behaviors of kids, tweens, parents, caregivers, and family co-viewing audiences
Demonstrated ability to market to young audiences responsibly and navigate relevant brand-safety, privacy, advertising, and platform considerations
Solid interpersonal skills and a proven ability to manage relationships with senior internal stakeholders, creators, talent, filmmakers, studios, agencies, and external partners
Robust strategic judgment and the ability to translate audience, cultural, creative, and business insights into actionable campaign strategies
Data-driven marketer with experience analyzing campaign performance and applying learnings to optimize results
Ability to manage multiple titles, priorities, and stakeholders within a dynamic and highly collaborative environment
Exemplary written, verbal, and presentation skills, with solid attention to detail
Experience marketing original series, films, animation, preschool content, or established Kids & Family franchises for a streaming service, studio, network, or entertainment brand
Experience developing campaigns that speak to both young audiences and parents or caregivers
Insight with emerging Kids & Family creators, platforms, fandoms, and digital content-discovery behaviors
Experience developing global campaigns and adapting strategies for different markets and cultures
Genuine affinity for Kids & Family entertainment, characters, storytelling, and fandom
A collaborative spirit, creative instincts, and a great sense of humor

Skills

Marketing strategy
Kids entertainment knowledge
Family viewing habits
Franchise building
Audience discovery and engagement
Leadership
Storytelling
Collaboration
Problem-solving
Multi-priority management
Cross-functional leadership
Global marketing
Audience segmentation
Campaign analysis
Brand safety
Privacy regulations
Advertising guidelines
Platform guidelines
Media campaign development
Performance analysis
Data analysis
Qualitative audience knowledge
Quantitative data analysis
Presentation skills
Written communication
Verbal communication

Location

New York

Work Type

Onsite
Full-time

Experience Level

Director level
7+ years of entertainment marketing experience

Education Level

Bachelor's degree or equivalent professional experience

Salary/Compensations

$124,000.00 - $155,000.00

Benefits

Medical
Dental
Vision
401(k) plan
Life insurance coverage
Disability benefits
Tuition assistance program
PTO
Bonus eligible
Attractive compensation
Comprehensive benefits packages
Generous paid time off

About the Company

Paramount+ is a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combining live sports, breaking news, and a mountain of entertainment.
The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel.
The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues.
Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streaming’s other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.

Equal Opportunity

Paramount is an equal opportunity employer (EOE) including disability/vet.
At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off.
We believe that opportunity, access, resources and rewards should be available to and for the benefit of all.
Paramount is proud to be an equal opportunity workplace.
We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access https://www.paramount.com/careers as a result of your disability.
You can request reasonable accommodations by calling 212.846.5500 or by sending an email to paramountaccommodations@paramount.com.