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About the Role
The Commercial Growth & Strategy (CGS) function drives the firm's growth agenda, and Brand & Content sits at the heart of it. This role shapes how Grant Thornton shows up in a crowded market, ensuring brand and content stand out. You will work closely with Digital Marketing, Communications, and other firm-wide teams to integrate brand strategy and content.
Responsibilities
- Own brand strategy, identity, and governance for GT UK, ensuring consistency and distinctiveness across all communications.
- Lead content strategy and the content team, setting editorial and creative standards for thought leadership, campaigns, digital, and social media.
- Shape the use of AI in content production, defining AI-drafted, human-led, or hybrid approaches while maintaining a consistent tone of voice.
- Partner with the Head of Digital Marketing on a shared social media roadmap and joint strategies for AI-driven search and answer engines.
- Build relationships with senior stakeholders and represent brand and content in governance forums influencing wider commercial strategy.
Requirements
- Significant senior brand and content leadership experience, ideally spanning both disciplines.
- Experience leading brand strategy and governance, ideally across more than one entity or market.
- Strong content leadership background, spanning content strategy, video, social, and SEO/AEO.
- Some experience designing AI-augmented content workflows, or a genuine appetite to build this from a strong content foundation.
- Comfortable working across multiple countries and stakeholder groups, ideally with some multi-market experience.
- Collaborative style, confident partnering closely with Digital Marketing and Communications on shared channels like social media.
Skills
- Brand strategy
- Content strategy
- Content governance
- Editorial standards
- Creative standards
- AI in content production
- Tone of voice
- Social media strategy
- AI-driven search
- Stakeholder management
- Video production
- Social media
- SEO/AEO
Location
- UK
Work Type
- Flexible working
- Reduced hours
- Job shares
Experience Level
- Senior
Benefits
- Family friendly policies
- Wider leave policies
About the Company
- Grant Thornton provides audit, tax, and advisory services, empowering clients through strategic insight, curiosity, and genuine partnership.
- With over 5,000 people in the UK and a presence in 150 global markets, Grant Thornton is on an ambitious journey from great to exceptional.
- The firm values uniqueness, embraces difference, and respects colleagues to foster an inclusive culture where people can perform at their best.
- Grant Thornton is committed to supporting employees through different life stages and offers opportunities to give back to society through various initiatives.