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About the Role
As a Senior Content Strategist within our Commercial team, you will plan and brief content across thought leadership, campaigns, social and web, reviewing it against brand and quality standards. You will work with subject matter experts and partners to turn technical expertise into client-consumable content, understand AI's role in scaling content functions, and support teams in implementing best practice digital marketing including performance marketing and AEO/SEO. You will manage content calendars, prioritize workload across stakeholders, brief external agencies or freelancers, and use performance data for iterative improvements. Additionally, you will act as a source of guidance on tone of voice and content best practice for colleagues across the firm.
Responsibilities
- Plan and brief content across thought leadership, campaigns, social and web, reviewing it against brand and quality standards
- Work with subject matter experts and partners to turn technical expertise into content that clients want to consume
- Understand how AI can help build and scale a modern content function
- Support teams to implement best practice digital marketing including performance marketing and AEO/SEO
- Manage content calendars and prioritise workload across multiple stakeholders and deadlines, briefing external agencies or freelancers where needed
- Use performance data to understand what's working and build in iterative improvements
- Act as a source of guidance on tone of voice and content best practice for colleagues across the firm
Requirements
- Solid experience in content strategy or content marketing, ideally within professional or financial services
- A strong grasp of tone of voice and editorial standards, with the judgement to flex style to audience and channel
- Experience managing multiple stakeholders and competing deadlines without losing sight of quality
- Experience in managing video creation and production alongside agencies
- Understanding of how brand and content fit together and support one another
- A good understanding of how content performance is measured, and how to use that to improve future output
- Comfortable working independently and picking up an existing content programme at pace
Skills
- Content strategy
- Content marketing
- Tone of voice
- Editorial standards
- Digital marketing
- Performance marketing
- AEO/SEO
- Content calendar management
- Stakeholder management
- Agency/freelancer briefing
- Performance data analysis
- Video creation and production management
Location
- UK wide
Work Type
- 12-month fixed term contract
- Maternity cover
- Flexible working options
Experience Level
- Senior
Benefits
- Range of family friendly and wider leave policies
- Reward and benefits policies detailed on website
About the Company
- Grant Thornton UK LLP is part of a global network of independent audit, tax and advisory firms, made up of some 58,000 people in over 135 countries.
- We're a team of independent thinkers who put quality, inclusion and integrity first.
- All around the world we bring a different experience to our clients. A better experience. One that delivers the expertise they need in a way that goes beyond. Personal, proactive, and agile. That's Grant Thornton.
- Every day our teams help people in businesses and communities to do what is right and achieve their goals.
- Our Commercial Growth Services (CGS) team is at the heart of how Grant Thornton UK tells its story.
- We work with partners and service line experts across the firm to build our reputation, support business growth and make sure our content is as sharp, relevant and human as the advice we give our clients.
- Embracing uniqueness, the culture at Grant Thornton thrives on the contributions of all our people, we never settle for what is easy, we look beyond to deliver the right thing, for everyone.
- Building an inclusive culture, where we value difference and respect our colleagues helps our people to perform at the best of their ability and realise their potential.
- Our open and accessible culture means you’ll interact with leaders who are interested in you and everything you bring to our firm.
- The things that set you apart, we value them.
- Life is more than work. The things you do, and the people you’re with outside of work matter, that’s why we’re happy to look at flexible working options for all our roles, and we’ll always do our best to keep your work and life in balance.
- The impact you can make here will go far beyond your day job.
- From secondments, to fundraising for local charities, or investing in entrepreneurs in the developing world, you’ll be giving back to society.
- It’s that drive to do the right thing that runs through our every move, grounded in our firm’s values – purposefully driven, actively curious and candid but kind.
- We’re looking for people who want to contribute, spark fresh ideas and go beyond expectations.
- People who want to be able to proudly do what’s right, for the firm, our clients, our people and themselves.