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About the Role
Minerva is seeking a senior individual contributor to guide marketing leaders in leveraging AI for their brand's storytelling and operational tasks. You will be responsible for scoping pilot projects, identifying impactful use cases, and demonstrating the full capabilities of Minerva's platform to customers, ultimately driving their success and adoption.
Responsibilities
- Scope every pilot project, collaborating with Account Executives to select use cases that will impact key brand metrics within the trial period.
- Diagnose and resolve data definition issues, escalating data pipeline problems to Forward Deployed Engineers.
- Build the initial use case with the customer's marketing team, ensuring activation and measurement, and enabling them to manage subsequent use cases independently.
- Demonstrate the full spectrum of Minerva's capabilities to customers after proving initial value.
- Design new solutions for customer needs that are not currently supported by the platform.
- Develop playbooks for each vertical, defining initial use cases, effective audience definitions, and key metrics for VPs to track.
- Provide product feedback based on real-world work and customer needs to shape future development.
Requirements
- Proven track record of owning a brand's marketing outcomes, including campaigns or entire functions, with measurable results.
- Experience in agency-side roles is acceptable if you were directly responsible for client outcomes.
- Comprehensive understanding of the full marketing cycle, from strategy and audience building to activation and measurement.
- Sufficient data literacy to diagnose data-related issues, distinguishing between data problems and definition problems.
- Demonstrated ability to leverage AI for team workflows and efficiency.
- Located in or willing to relocate to New York City.
Skills
- SQL (basic proficiency is a plus)
Location
- New York City
Work Type
- Full-time
Experience Level
- Senior Individual Contributor
Salary/Compensations
- $175,000–$220,000 base salary
Benefits
- Early-stage equity
- Medical
- Dental
- Vision
About the Company
- Minerva develops AI solutions for marketing leaders, enabling them to focus on brand storytelling while AI handles data management, segment creation, analytics, measurement, and reporting.
- The platform utilizes a proprietary consumer graph with over 270 million U.S. consumers and extensive attribute data.
- Key products include an Agentic Data Engineer for data unification and an Agentic Data Scientist for scalable model training.
- Minerva serves leading consumer brands such as the NBA, Capital One, and Hard Rock Stadium Group.
- The company has secured $20 million in funding from prominent investors including The General Partnership and 8VC.
- The team comprises experienced professionals from companies like Citadel, Meta, and Lazard, as well as researchers from top universities.