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About the Role
The Marketing and Sales Specialist supports the Sales and School Relations team by coordinating marketing campaigns, content, events, and lead-generation activities to drive business growth and increase awareness and engagement with higher education stakeholders.
Responsibilities
- Develops and executes integrated email, lead-nurturing, social media, and digital marketing campaigns.
- Monitors campaign performance and recommends improvements.
- Creates clear, compelling, and brand-aligned content for various channels.
- Leverages AI tools to support content development and automate outreach.
- Coordinates the planning, promotion, and execution of events, including webinars, virtual events, and conferences.
- Partners with sales and internal stakeholders to identify target audiences, generate leads, and support pipeline development.
- Develops sales enablement materials such as presentations, proposals, and case studies.
- Researches higher education and EdTech markets, competitor activity, and industry trends.
- Translates market intelligence into actionable recommendations.
- Maintains accurate data in CRM and marketing systems and communicates results through reports.
Requirements
- Bachelor's degree in Marketing, Communications, Business Administration, Sales, Public Relations, or a related field; or an additional two years of relevant experience in lieu of a degree.
- 2+ years of professional experience in marketing, sales support, business development, communications, or a related field.
- Experience creating marketing content, campaigns, presentations, and customer-facing communications across multiple channels.
- Experience coordinating projects, events, or marketing initiatives with the ability to manage multiple priorities and deadlines.
- Proficiency with Microsoft Office applications.
- Experience using CRM, marketing automation, and digital marketing platforms.
- Demonstrated ability to build relationships and collaborate effectively with cross-functional stakeholders.
Skills
- Email marketing
- Lead nurturing
- Social media marketing
- Digital marketing
- Content creation
- AI tools for content development
- Event coordination
- Sales enablement
- Market research
- CRM systems
- Marketing automation platforms
- Microsoft Office applications
- Graphic design (basic)
- Canva
Location
- Minneapolis, MN
Work Type
- Hybrid
- Full-time
Experience Level
- 2+ years of professional experience
Education Level
- Bachelor's degree in Marketing, Communications, Business Administration, Sales, Public Relations, or a related field
Salary/Compensations
- $75,000-$85,000
Benefits
- Medical, dental, and vision insurance plan options with a generous employer subsidy.
- Company paid life & disability insurance.
- Pre-tax flexible spending accounts.
- Robust wellness programs.
- Generous 401(k) plan with a company match up to 6% and additional discretionary contribution potential.
- Holiday time off.
- Paid time off accrual starting at 20 days/year.
- Commuter subsidy.
- Tuition reimbursement up to $10,500/year for approved programs.
- Student loan payment reimbursement up to $4,800/year.
About the Company
- ECMC Group is a nonprofit corporation focused on helping students succeed.
- ECM Group and its family of companies provide financial tools and services, as well as funding for innovative programs to help students achieve their academic and professional goals.
Equal Opportunity
- To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.