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About the Role
The Digital Merchant ensures Cole Haan’s global digital commerce sites offer world-class shopping experiences through effective assortment presentation, shop-ability, and compelling content. This is a key role within the Digital Commerce team, contributing to the growth of the Digital organization.
Responsibilities
- Assures product storytelling differentiates the Cole Haan brand and drives online conversion.
- Partners with merchandise buying and planning teams to ensure product flow and assortment availability.
- Builds, maintains, and optimizes product assortment and category pages on the ecommerce site, ensuring accurate, compelling, and on-brand presentation.
- Manages product placement and sort order to maximize product discoverability.
- Owns onsite search relevancy and filtering optimizations.
- Executes site taxonomy and product shopping categories to drive product browsing and add-to-cart behaviors.
- Manages and maintains content across the site and linking strategies for all relevant on site and media content.
- Interprets business trends, analytics, and testing results to implement change and optimization related to sales and purchase behaviors.
- Applies continuous improvement related to product sorting and advanced methods to connect visitors to product in their purchase journeys.
- Identifies opportunities for product creation teams based on eCommerce consumer behavior and voice-of-consumer feedback.
Requirements
- 2-4 years experience in digital and/or omnichannel retail merchandising.
- Footwear experience preferred.
- Exceptional relationship management experience.
- Must be extremely detail-oriented and have a hands-on approach.
- Demonstrated team leadership skills.
- Capable of building strong cross-functional relationships across the company.
- Demonstrated success influencing across interdependent functions.
- Ability to thrive in a multi-tasked, fast-paced environment with frequently changing priorities.
- Highly proficient in Microsoft Office.
- Experience with ecommerce platforms and merchandising/CMS tools (e.g., Shopify, Bloomreach or similar tools).
- Able to function in a highly collaborative, fast-paced, and deadline-driven environment.
- Must demonstrate a solid understanding of fashion trends and provide input to design relative to Wholesale channel needs while also maintaining focus on the financial targets of the Cole Haan wholesale and retail financial targets.
- Strong communication skills, both written and oral; ability to communicate analytical conclusions with leadership effectively.
Skills
- Digital merchandising
- Omnichannel retail merchandising
- Ecommerce platforms
- CMS tools
- Microsoft Office
- Relationship management
- Team leadership
- Cross-functional collaboration
- Influencing
- Adaptability
- Attention to detail
- Fashion trend analysis
- Communication (written and oral)
- Analytical skills
Location
- Not available to be performed in Colorado
Work Type
- Full-time
Experience Level
- 2-4 years experience
Education Level
- Bachelor’s degree required
Salary/Compensations
- $80,000 to $100,000 annually
Benefits
- Health Insurance
- Dental Insurance
- Vision Care
- Health Savings Accounts
- 401(k) Retirement Plan
- Vacation Time
- Sick Time
- Paid Parental Leave
- Holidays
- Cole Haan Discounts
- Eligible for annual target bonus based on company and individual performance
About the Company
- Cole Haan is a global digital commerce company.