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About the Role
CMI Media Group is seeking a Senior Programmatic Analyst with a healthcare focus to shape, optimize, and execute programmatic advertising strategies that drive client success. This role requires expertise in data-driven decision-making and programmatic strategies in a fast-paced environment.
Responsibilities
- Collaborate with cross-functional teams to design and implement programmatic advertising strategies aligned with client goals.
- Oversee end-to-end programmatic campaign execution, including setup, optimization, and performance analysis across various DSPs and platforms.
- Utilize advanced data analysis tools to unearth insights, optimize campaign performance, and deliver strategic recommendations.
- Develop and implement audience targeting strategies to maximize campaign effectiveness and reach specific healthcare audiences.
- Stay updated on programmatic advertising trends, technologies, and best practices.
- Work with internal teams to ensure programmatic strategies are integrated with overall media plans.
- Serve as a key contact for programmatic inquiries, providing updates, performance reports, and strategic guidance to clients.
Requirements
- 4+ years of hands-on experience in programmatic advertising.
- Strong preference for experience within the healthcare or pharmaceutical industry.
- Proficiency in utilizing Demand Side Platforms (DSPs), ad exchanges, and other programmatic platforms.
- Trade Desk experience is highly preferred.
- Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
- Excellent communication and presentation skills.
- Detail-oriented approach coupled with a proactive and collaborative mindset.
Skills
- Programmatic advertising
- Demand Side Platforms (DSPs)
- Ad exchanges
- Programmatic platforms
- Data analysis
- Audience segmentation
- Communication
- Presentation
Experience Level
- Senior
Salary/Compensations
- $50,000 to $90,000
About the Company
- CMI Media Group is a leading healthcare-focused media planning and buying agency.
- At CMI Media Group, we are at the forefront of healthcare media innovation, dedicated to crafting intelligent and impactful media solutions for our diverse portfolio of healthcare clients.
- We empower our teams to push boundaries and deliver exceptional results.
Equal Opportunity
- CMI Media Group is an equal opportunity employer.
- We celebrate diversity and are committed to creating an inclusive environment for all employees.