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About the Role
Overland AI is seeking a Product Marketing Manager to own product positioning, messaging, and go-to-market strategy. This role bridges product strategy, storytelling, and execution, encompassing messaging, sales enablement, content, and campaigns. You will translate complex autonomy and vehicle capabilities into value propositions for defense customers and stakeholders, while defining and tracking marketing impact metrics.
Responsibilities
- Own messaging and positioning for Overland AI vehicles across missions, customer segments, and key markets.
- Set the strategy for how the company and products are discussed internally and externally.
- Leverage customer insights and internal team input to craft messaging that increases engagement across communications and marketing channels.
- Translate vehicle and ground autonomy capabilities into differentiated, mission-driven value propositions.
- Partner with Product and Engineering teams to understand upcoming features and position them for optimal impact.
- Develop core product marketing assets, including sales decks, product briefs, launch materials, and campaign content.
- Bring new capabilities to market with clear, consistent messaging in coordination with Product, Engineering, and Business Development.
- Continuously create and update marketing collateral, including product sheets and digital content.
- Develop thought leadership content, including articles, op-eds, and blogs.
- Contribute to broader content strategy across channels and formats.
- Work with the Business Development team to strengthen arguments, handle objections, and ensure optimal material availability for external engagements.
- Develop LinkedIn ad campaigns tailored to target audiences.
- Define success metrics for marketing efforts to gauge performance and identify opportunities.
- Regularly report findings and strategic decisions based on data.
Requirements
- 5+ years of experience in product marketing, marketing, or a related field.
- Bachelor's degree in marketing, Business Administration or related field of study.
- Past work on websites, campaigns, and launches that demonstrates creativity, attention to detail, precision, and polish.
- Familiarity with technical concepts and the ability to distill complex topics into digestible, compelling content.
- Proven track record of creating and implementing messaging that moved the needle on engagement, activation, conversion, and retention across content platforms.
- Versatile work product demonstrating abilities with email, ad copy, sales enablement, and account-based marketing.
- Rich and productive relationships with both business development and product teams in previous roles.
- Experience collaborating with and sometimes managing small teams, including contractors.
- Fluency with marketing metrics, data tooling, and cross-functional reporting.
- History of rapid and bold experimentation to set strategies that produce step changes.
- Sharp written and verbal communication skills for engaging with both customers and executives.
- Ability to comply with U.S. export control laws.
Skills
- Messaging and positioning
- Sales enablement
- Content development
- Campaign strategy
- Storytelling
- Go-to-market execution
- Product strategy
- Graphic design (plus)
- Video editing (plus)
- Marketing metrics
- Data tooling
- Cross-functional reporting
- Written communication
- Verbal communication
Location
- Seattle, WA
- San Francisco, CA
- New York City
- Washington D.C.
- Remote
Work Type
- Remote opportunities considered for exceptional candidates
Experience Level
- 5+ years of experience
Education Level
- Bachelor's degree in marketing, Business Administration or related field of study
Salary/Compensations
- $120,000 - $154,000
Benefits
- Equity compensation
- Best-in-class healthcare, dental, and vision plans
- Unlimited PTO
- 401k with company match
- Parental leave
About the Company
- Overland AI is an Equal Opportunity Employer.
- Overland AI provides reasonable accommodations for qualified individuals with disabilities and disabled veterans during the application process.
Equal Opportunity
- We do not discriminate on the basis of race, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, age, marital status, disability, genetic information, protected veteran or military status, or any other status protected by applicable law.