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About the Role
The Marketing and Communications division of the American College of Physicians (ACP) is seeking candidates for the role of Marketing Manager. ACP is the largest medical specialty organization and the second-largest physician group in the United States with more than 163,000 members worldwide. This role will oversee multiple projects and priorities simultaneously, from strategic campaign development and customer/member journeys to marketing technology, analytics, vendors, and cross-functional initiatives.
Responsibilities
- Develop multi-channel marketing strategies, plans, and budgets that drive lead generation, customer/member acquisition, revenue growth, and brand awareness.
- Lead integrated campaigns and customer/member journeys across digital, email, CRM, web, social, and traditional channels.
- Recruit, develop, coach, and manage marketing staff; oversee vendors, budgets, and multiple projects to deliver high-quality results aligned with organizational goals.
- Conduct market, customer, and competitive research to identify trends, opportunities, and needs; monitor campaign performance and use data to optimize results.
- Partner with internal stakeholders and cross-divisional teams to align marketing initiatives with organizational priorities, improve operational efficiency, and communicate strategies, progress, and outcomes.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field required; MBA preferred.
- Five or more years of progressive marketing management experience required; healthcare, association, or nonprofit experience preferred.
- Demonstrated success developing and executing revenue-generating, multi-channel marketing strategies and campaigns across digital, email, CRM, SEO/SEM, social media, and traditional marketing channels.
- Proven ability to effectively manage staff, budgets, vendors, and complex cross-functional marketing initiatives from concept through execution.
- Knowledge of CRM, marketing automation, analytics, digital advertising, and AI-enabled marketing tools.
- Excellent analytical, project management, and communication skills, including copywriting and presentation experience.
Skills
- Marketing strategy development
- Campaign management
- Customer journey mapping
- Marketing technology
- Analytics
- Vendor management
- Cross-functional collaboration
- Market research
- Competitive analysis
- CRM
- Marketing automation
- Digital advertising
- AI-enabled marketing tools
- Project management
- Copywriting
- Presentation skills
Location
- Philadelphia
Work Type
- Hybrid
Experience Level
- Five or more years of progressive marketing management experience
Education Level
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- MBA preferred
Benefits
- Competitive salary
- Superior benefits
About the Company
- ACP, a national organization of internal medicine physicians with headquarters in Philadelphia, is the largest medical specialty organization and the second-largest physician group in the United States with more than 163,000 members worldwide.
- ACP offers a competitive salary, superior benefits and a supportive work environment.
- Find out more about ACP at: https://www.acponline.org/working_at_acp/
Equal Opportunity
- ACP is an Equal Opportunity employer, and all qualified applicants will receive consideration for employment without regard to their age, race, color, religion, sex, gender identity, national origin, sexual orientation, protected veteran status, disability, or any other legally protected class.