Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Target Resume Now
Tailor your resume to this Marketing Specialist role.
Rezi rewrites your resume against Kemper's job description. Free.
Tailor your resume to this Marketing Specialist role.
Rezi rewrites your resume against Kemper's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Marketing Specialist posting at Kemper — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Marketing Specialist posting at Kemper — free, in seconds.
About the Role
Kemper is seeking a Marketing Specialist to drive the development and execution of marketing and communication strategies within an assigned geography. This role will position Kemper Auto uniquely in the marketplace and drive profitable new business growth by working closely with internal Product, Sales, and Marketing partners.
Responsibilities
- Define and execute agent and consumer-facing marketing and communication campaigns and initiatives within assigned geography.
- Achieve an in-depth understanding of the private passenger auto insurance marketplace within assigned geographies, including key competitors and positioning strategies.
- Own and manage the marketing content strategy for assigned geographies, refreshing content as new differentiators emerge or competitive needs arise.
- Engage with and build valued relationships with Product State Managers, Sales Executives, and other field teams in assigned geographies to ensure alignment of marketing campaigns with Product and Sales goals.
- Develop an in-depth understanding of target new-to-Kemper agents, emerging agents, mature/high volume agents, agent business performance, and marketing approaches to optimize quote/conversion results.
- Coordinate with larger marketing department teams (Digital, Brand, CE) to scale expertise and successful campaign approaches.
- Collaborate across the Kemper Auto marketing team to develop integrated marketing campaigns that differentiate products/services, build brand awareness, and support sales and product goals.
- Create marketing content across a variety of channels and formats, including email, video, bulletins, newsletters, and blog posts.
- Monitor competitive news and information within assigned geographies to provide relevant and timely updates.
- Utilize the marketing platform to design and deploy marketing programs and agent communications, analyze results, cascade reporting, and make program optimization recommendations.
- Coordinate with the Creative team to refresh visual design, manage page content/updates, and drive internal traffic.
Requirements
- Bachelor’s degree in marketing, or related field.
- Four to five years of previous marketing experience required.
- Exceptional verbal and written communication skills, and attention to detail.
- Results-oriented team player with the ability to build relationships with peers and cross-functional teams.
- Ability to work independently, execute tasks efficiently, and be flexible and adaptive to changing priorities.
- Excellent organizational skills and ability to effectively manage multiple projects, set priorities, and execute on tight deadlines.
- Proficient with Microsoft 365 tools (Word, Excel, PowerPoint, Outlook, Teams).
Skills
- Marketing
- Communication
- Salesforce or other marketing automation platforms (preferred)
- Microsoft 365
Location
- Chicago, Illinois
- Dallas, Texas
- Richardson, Texas
Work Type
- Hybrid
Experience Level
- Four to five years of previous marketing experience
Education Level
- Bachelor’s degree in marketing, or related field
Salary/Compensations
- $89,000 to $148,100
Benefits
- Annual discretionary bonus
- Medical
- Dental
- Vision
- PTO
- 401k
About the Company
- Kemper is one of the nation’s leading specialized insurers.
- Our success is a direct reflection of the talented and diverse people who make a positive difference in the lives of our customers every day.
- We believe a high-performing culture, valuable opportunities for personal development and professional challenge, and a healthy work-life balance can be highly motivating and productive.
- Kemper’s products and services are making a real difference to our customers, who have unique and evolving needs.
- By joining our team, you are helping to provide an experience to our stakeholders that delivers on our promises.
Equal Opportunity
- Kemper is proud to be an equal opportunity employer.
- All applicants will be considered for employment without attention to race, color, religion, sex, sexual attention, gender identity, national origin, veteran, disability status or any other status protected by the laws or regulations in the locations where we operate.
- We are committed to supporting diversity and equality across our organization and we work diligently to maintain a workplace free from discrimination.
- Kemper is focused on expanding our Diversity, Equity and Inclusion efforts to align with our vision, mission, and guiding principles.