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About the Role
This role involves planning and executing marketing campaigns for the maritime industry, supporting lead generation, and collaborating with internal teams and external partners to drive commercial success.
Responsibilities
- Plan and execute marketing campaigns targeted at maritime, shipping, marine, and related B2B audiences.
- Turn commercial and marketing objectives into clear campaign plans, timelines, and deliverables.
- Manage campaigns from planning through execution, follow-up, and performance review.
- Create marketing content, sales collateral, and communications relevant to shipowners, operators, maritime service providers, and industry partners.
- Support lead generation and customer engagement initiatives across maritime industry segments.
- Monitor campaign results and identify opportunities to improve reach, engagement, and conversion.
- Develop new marketing initiatives through maritime events, trade shows, industry partnerships, digital channels, and sector-specific platforms.
- Work closely with Sales, Product, and Operations teams to support maritime customer communications and commercial activities.
- Coordinate external agencies, designers, content partners, and vendors to deliver marketing materials and campaigns.
- Prepare regular reports on campaign performance, lead generation, conversion, customer acquisition, and ROI.
Requirements
- Bachelor's degree in Marketing, Business, Communications, Maritime Studies, or a related discipline.
- At least 5 years of marketing, digital marketing, campaign management, or B2B marketing experience, with significant experience in the maritime, shipping, marine, port, offshore, or maritime technology sector.
- Strong understanding of the maritime ecosystem, including shipowners, vessel operators, ship managers, ports, maritime service providers, and other industry stakeholders.
- Hands-on experience in B2B marketing, industry events and exhibitions, digital campaigns, content development, lead generation, and marketing analytics.
- Strong communication, project management, and stakeholder management skills, with the ability to engage effectively with maritime customers, commercial teams, and industry partners.
Skills
- Marketing
- Digital Marketing
- Campaign Management
- B2B Marketing
- Content Development
- Lead Generation
- Marketing Analytics
- Project Management
- Stakeholder Management
- Communication
Experience Level
- 5+ years of experience
Education Level
- Bachelor's degree