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About the Role
The Senior Analyst of Marketing Enablement is responsible for overseeing and maintaining a portfolio of marketing campaigns across multiple channels, sometimes executed in partnership with external brands. This role drives compliant, high-quality, and on-time end-to-end campaign execution delivery as a central source of expertise for internal marketing capabilities and owned channels. The individual will ensure marketing strategies are met by assessing nuances, scope, and feasibility to translate into launch milestones. This role will collaborate closely with various teams within US Consumer Marketing, Enterprise Communications & MarTech Experiences, Governance and Compliance Partners, and various channel execution teams to support campaign setup. The role will also develop process efficiencies to deliver on the marketing plan with excellence and innovate core execution processes to improve efficiency, quality, and speed-to-market. Additionally, this role will support 6 contractors who implement end-to-end marketing campaigns.
Responsibilities
- Own a portfolio of marketing campaigns designed to drive incremental revenue and customer engagement, managing end-to-end campaign set up and delivery
- Manage end-to-end campaign execution for one or more channels on an ad hoc basis
- Help support a team of contractors tasked with end-to-end marketing campaign set up and delivery in their respective channels
- Partner with marketing, operations and external partner teams to understand campaign objectives, develop go to market execution and testing plans, and implement marketing campaigns to engage customers across owned and partner channels
- Collaborate with stakeholders on messaging and creative development process, owning reviews with internal stakeholders and approvals with brand, legal and compliance
- Develop and maintain campaign execution calendars and track team capacity
- Participate in campaign results analyses, understanding customer behavior and providing actionable recommendations on how to improve performance against goals
- Uphold control management priorities by driving operational excellence across risk management processes
- Assist with hiring and training of new contractors and peers; mentoring on ways of working and best practices
- Maintain expertise in Marketingforce and support new platform enhancements and integration
Requirements
- Project management experience and organization skills, with the ability to manage tight and evolving timelines across multiple priorities to deliver flawless execution
- Strong attention to detail, serving as a process-focused thinker
- Effective written and verbal communication skills, building and leveraging relationships to create solutions
- Strong mix of analytical and critical thinking skills to implement impactful solutions that drive results
- High curiosity with a desire to learn and be part of a fast-paced, dynamic team
- Demonstrate collaborative approaches to drive a project/initiative to completion, contributing to a team culture that promotes teamwork and fun
- Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.
Skills
- Marketing campaign execution preferred
- Experience with onboarding, training, and/or people management is a plus
Location
- United States
Work Type
- Hybrid
- Onsite
- Virtual
Experience Level
- Senior
Education Level
- Bachelor's Degree Preferred
Salary/Compensations
- The below represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.
Benefits
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
About the Company
- At American Express, our culture is built on a 175-year history of innovation, shared values, and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues.
- From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
- As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.
- Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
Equal Opportunity
- American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
- American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
- For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.
- US Job Seekers - Click to view the “Know Your Rights poster.