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About the Role

We are seeking a detail-oriented and performance-driven Associate Manager of Growth Marketing to support paid media efforts across the Steve Madden LLC portfolio with a focus on our Dolce Vita and Steve Madden businesses throughout the Americas. This role offers hands-on experience in performance marketing, driving customer acquisition and revenue growth in a fast-paced retail environment.

Responsibilities

Support day-to-day execution and optimization of paid media campaigns across Paid Social, Paid Search, Affiliate, and Display.
Analyze campaign performance, identifying trends, and providing actionable insights to improve KPIs such as CAC, ROAS, and revenue.
Own creative process from start to finish in partnership with internal teams and agency partners.
Develop and manage creative briefs across Paid Social, Paid Search, Display, and Affiliate in partnership with creative, copy, and brand teams.
Review creative assets prior to trafficking for brand consistency, platform compliance, and messaging accuracy.
Coordinate creative testing programs across channels, tracking variant performance, and compiling learnings.
Collaborate with external agencies to ensure campaigns are launched accurately, monitored effectively, and optimized against performance goals.
Help manage affiliate programs, including partner communication, offer tracking, and performance monitoring.
Support creative testing initiatives by coordinating assets, tracking results, and identifying top-performing content.
Contribute to reporting by pulling data, maintaining dashboards, and assisting in weekly/monthly performance recaps.
Stay up to date on platform trends and share learnings with the team.
Assist in identifying opportunities for incremental growth and testing new channels or tactics.

Requirements

3-4 years of experience in paid media, digital marketing, or growth marketing (internships included).
Familiarity with paid social, paid search, or affiliate marketing (hands-on experience a plus).
Strong analytical skills and comfort working with data in Excel/Google Sheets.
Highly organized with strong attention to detail and ability to manage multiple tasks.
Eagerness to learn and grow in a fast-paced, performance-driven environment.
Strong communication skills and ability to collaborate across teams.
Interest in retail, fashion, or consumer brands preferred.

Skills

Paid Social
Paid Search
Affiliate Marketing
Display Advertising
Excel
Google Sheets
Data Analysis
Creative Brief Development
Campaign Optimization
Performance Monitoring
Reporting
Trend Analysis

Location

Long Island City
Manhattan

Work Type

On-site (four days per week)

Experience Level

Associate Manager

Salary/Compensations

$80,000 - $90,000

Benefits

Health insurance
Dental insurance
Life insurance
Disability insurance
401K
Paid holidays
Generous paid time-off policy
Career opportunities

About the Company

Steve Madden is a global fashion company known for its innovative, trend-driven footwear, accessories, and apparel.
Founded in 1990 in Queens, New York, the company has grown into a globally recognized fashion organization with a portfolio of leading brands.
The company operates across wholesale, retail, e-commerce, licensing, and private label businesses.
Steve Madden is driven by creativity, individuality, and a fast-paced entrepreneurial spirit.