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About the Role

This role leads differentiated brand and marketing efforts in the competitive aesthetics market, developing and executing campaigns to drive customer awareness, demand, and revenue. It's an opportunity to specialize in medical aesthetics within a fast-paced, global company.

Responsibilities

Create and execute go-to-market strategies and programs to achieve commercial plans, business objectives, and grow market share.
Develop and execute commercialization plans for new and existing products, delivering differentiated value aligned with brand strategy.
Build and execute downstream marketing initiatives for targeted customer audiences, including digital, social, and print campaigns.
Develop and implement a streamlined process for distributor and subsidiary support to ensure compliant and brand-aligned product positioning worldwide.
Manage the downstream marketing budget, track ROI, analyze performance against KPIs, and optimize spend across channels.
Collaborate with upstream marketing and other departments to develop and manage marketing programs for new product introductions.
Collaborate with internal teams and external partners to design training programs and develop medical educational content for customers.
Create sales enablement programs and tools to support customer engagement, acquisition, conversion, and retention.
Act as the product's digital voice, continuously optimizing and identifying new strategies to increase brand awareness and demand generation.
Monitor brand performance through market research and analysis.
Serve as the product champion, fostering excitement within the organization and the aesthetic community.
Develop customer relationships and extract insights from field and market intelligence to refine messaging, segmentation, and strategic plans.
Provide internal thought leadership in strategic discussions and stay current on medical aesthetics trends.
Manage a team of 3-5 people.

Requirements

5-7 years of Marketing experience with a proven track record of growth and success in the medical aesthetic device industry.
Experience in brand and product marketing.
Experience in Omni channel marketing and digital knowledge.
Experience managing people and external resources.
B2B and B2C experience mandatory.
Capable and willing to switch between hands-on tasks and strategic thinking.
Aptitude to distill data to action and understanding of metric-driven marketing.
Ability to manage through ambiguity and deliver against tight deadlines in a fast-paced environment.
Strong interpersonal and presentation skills.
Ability to work cross-functionally within an organization.
Ability to communicate effectively with both technical and non-technical individuals.
Positive attitude, team-player, hands-on, creative.
An independent learner and flexible in nature.
Ability to travel 25% of the time.

Skills

Marketing
Brand Marketing
Product Marketing
Omni channel marketing
Digital Marketing
Go-to-market strategy
Commercialization planning
Budget management
ROI tracking
KPI analysis
Digital channel optimization
Sales enablement
Market research
Customer relationship management
Strategic planning
Thought leadership
Presentation skills
Cross-functional collaboration
Communication skills

Location

Toronto, ON, Canada

Work Type

Full-time

Experience Level

Senior Director
5-7 years

Education Level

Bachelor's degree in business or marketing
MBA-preferred

Salary/Compensations

$150,000.00 - $180,000.00

Benefits

Comprehensive package starting on Day 1
Medical insurance
Dental insurance
Vision insurance
Life insurance
RRSP match

About the Company

Venus Concept is an innovative global medical aesthetic technology leader with a broad product portfolio of minimally invasive and non-invasive medical aesthetic and hair restoration technologies.
The company has reach in over 60 countries and 10 direct markets.
Venus Concept's product portfolio includes aesthetic device platforms and hair restoration systems.
Venus Concept has been backed by leading healthcare industry growth equity investors.

Equal Opportunity

Venus is an equal opportunity employer committed to diversity and inclusion.
Venus welcomes applications from all qualified individuals.
Venus is committed to accommodating persons with disabilities.
Accommodation is available on request for qualified candidates during each stage of the recruitment process.