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About the Role
The DAM Systems Manager is responsible for defining, governing, and optimizing the organization's Digital Asset Management (DAM) ecosystem. This role ensures brand assets are managed efficiently, consistently, and compliantly, reporting into Marketing Operations, Digital Enablement, or Brand Operations. It leads the strategic and operational management of the DAM platform, driving adoption, governance, and continuous improvement across content and asset workflows. The role is critical in enabling teams to create, manage, distribute, and access approved content efficiently while aligning with brand, legal, and business requirements. The DAM Systems Manager collaborates with various teams including Brand, Consumer Engagement, Content & Owned Strategy, Influencer & PR, GTM & Trade, Retail Experience, Online, Creative Operations, IT, and Global teams to establish best practices, optimize workflows, and maximize the value of digital content assets. This position requires a collaborative, systems-oriented leader with strong stakeholder management skills, operational excellence, and a passion for digital transformation.
Responsibilities
- Define and implement the DAM governance framework, standards, and operating model.
- Establish and maintain metadata, taxonomy, asset lifecycle, and content governance standards.
- Develop and evolve DAM policies and best practices for consistency, compliance, and scalability.
- Drive continuous improvement initiatives to enhance content accessibility, efficiency, and asset utilization.
- Own the day-to-day management, optimization, and evolution of the DAM platform.
- Partner with technology teams and external vendors for system enhancements, upgrades, and integrations.
- Identify opportunities to improve user experience, automation, and workflow efficiency.
- Lead DAM-related projects and roadmap initiatives aligned with business priorities.
- Act as the primary DAM subject matter expert across the organization.
- Build strong partnerships with marketing, creative, commercial, and global stakeholders to drive adoption and effective platform use.
- Lead change management initiatives and champion DAM best practices.
- Deliver training, onboarding, and user support for consistent utilization of DAM capabilities.
- Support the development and optimization of content workflows across asset creation, approval, storage, and distribution.
- Ensure assets are accurately tagged, maintained, and archived according to governance standards.
- Collaborate with Content, Consumer Engagement, and Creative Operations teams to support efficient content delivery and activation.
- Drive alignment between local and global asset management processes.
- Monitor DAM performance, adoption, asset utilization, and user engagement metrics.
- Develop reporting frameworks and dashboards to measure platform effectiveness and business impact.
- Gather stakeholder feedback and business requirements to inform future platform development.
- Identify opportunities to leverage emerging technologies, including AI-enabled tagging, search, and content management capabilities.
Requirements
- Significant experience managing Digital Asset Management platforms, content operations, or marketing technology systems.
- Strong understanding of metadata, taxonomy, governance, and digital content lifecycle management.
- Experience defining and implementing DAM operating models, standards, and best practices.
- Strong stakeholder management skills with the ability to influence across multiple business functions.
- Experience leading change management, training, and user adoption initiatives.
- Strong analytical mindset with experience interpreting platform performance and usage metrics.
- Experience working with system integrations and broader marketing technology ecosystems.
- Excellent project management and organizational skills with the ability to manage multiple priorities simultaneously.
- Strong communication skills with the ability to translate technical concepts into business-focused solutions.
- Luxury, beauty, fashion, retail, or premium consumer brand experience is beneficial.
Work Type
- Hybrid Working
- Ability to work Remotely/Abroad up to two weeks per calendar year
Benefits
- 25 Days Annual Leave (exc. Bank Holidays)
- 1 day Annual Leave to celebrate your birthday
- Holiday Purchase opportunity
- Bonus Opportunity
- Summer Fridays
- Generous Staff Discount
- Mental Health Wellbeing Initiatives
- Benefits platform with exclusive discounts and offers
- Employee resource groups
- LinkedIn learning