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About the Role

The B2B Digital Commerce Experience Specialist is responsible for driving the growth and continuous optimization of the Canon Online Store digital customer experience. This role will lead and support key digital experience initiatives, coordinate cross-functional projects, and leverage analytics and customer insights to deliver an engaging, personalized online experience that improves customer satisfaction, engagement, and conversion. Working closely with Marketing, IT, Sales, Analytics, and external agency partners, this individual will help execute strategic initiatives focused on website optimization/testing, personalization, customer feedback analysis and digital analytics.

Responsibilities

Drive continuous optimization of the Canon Online Store website by supporting UX enhancements, on-site search improvements, and promotional content updates that improve the customer journey.
Develop and coordinate personalization strategies and A/B or multivariate testing to optimize customer engagement, conversion, and overall site performance.
Analyze website analytics and customer behavior to identify opportunities for improving the online experience and achieving business objectives.
Monitor and evaluate Voice of Customer feedback, partnering with cross-functional teams to investigate issues and implement customer-focused improvements.
Collaborate with Marketing, IT, Analytics, Merchandising, and agency partners to prioritize, implement, and measure digital experience enhancements.
Support ongoing analysis of website performance using digital analytics tools.
Monitor KPIs including conversion rate, engagement, search performance, customer journeys, and user behavior.
Develop insights and recommendations that improve customer experience and business outcomes.
Partner with analytics teams to measure the impact of website enhancements and testing.

Requirements

Bachelor's degree in a relevant field or equivalent experience required, plus 3 to 5 years of related experience.
Bachelor’s degree in Marketing, Business, Communications, Digital Media, or a related field.
2–5 years of experience in digital marketing, eCommerce, customer experience, or website optimization.
Experience coordinating cross-functional projects across marketing, IT, and business stakeholders.
Strong organizational and project management skills.
Excellent written and verbal communication skills.
Analytical mindset with the ability to interpret data and translate insights into recommendations.
Experience with website personalization platforms or A/B testing tools (Adobe Target).
Experience with digital analytics platforms such as Google Analytics & Content Square.
Experience working with eCommerce platforms and content management systems.
Knowledge of SEO and on-site search optimization.
Understanding of customer journey mapping and UX best practices.
Experience managing agency relationships and external vendors.
You must be legally authorized to work in the United States.
All applicants must reside in the United States at the time of hire.
The Company will not pursue or support visa sponsorship.

Skills

UX enhancements
On-site search improvements
Promotional content updates
Personalization strategies
A/B or multivariate testing
Website analytics
Customer behavior analysis
Voice of Customer feedback analysis
Digital analytics tools
KPI monitoring
SEO
Customer journey mapping
UX best practices
Agency relationship management
Vendor management

Location

Melville, NY

Work Type

Full-time
Hybrid

Experience Level

3 to 5 years of related experience
2–5 years of experience in digital marketing, eCommerce, customer experience, or website optimization

Education Level

Bachelor's degree in a relevant field or equivalent experience
Bachelor’s degree in Marketing, Business, Communications, Digital Media, or a related field

Salary/Compensations

$66,300 - $81,550 annually

Benefits

Medical
Dental
Vision
401(k) Savings Plan
Discretionary profit sharing
Discretionary success sharing
Educational assistance
Recognition programs
Vacation
Employee referral bonus
Employee discounts
“Dress for Your Day” attire program
Volunteer opportunities

About the Company

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets.
With approximately $28.5 billion in global revenue, its parent company, Canon Inc., as of 2024 has ranked in the top-10 for U.S. patents granted for 41 consecutive years†.
Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility.
Where Talent Fosters Innovation.
Driven by our mission of exceeding customer expectations with our technologies and enriching the lives of our local communities and staff, we are a phenomenal team working collaboratively toward common goals.
Our employees have a strong work ethic, creativity, and a cooperative spirit.
We believe in integrity, respect, empowerment, and making a difference in the communities we serve.
There is a strong sense of pride in what we do individually and together as a team.
Join us and discover what it means to work for a global digital imaging leader with an unparalleled reputation for quality and innovation.

Equal Opportunity

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.