Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

Tailor your resume to this B2C Digital Growth & Loyalty Specialist role.

Rezi rewrites your resume against Canon U.S.A., Inc.'s job description. Free.

Resume score gauge reading 58 out of 100

Don't guess if your resume is good enough.

See how it scores against the B2C Digital Growth & Loyalty Specialist posting at Canon U.S.A., Inc. — free, in seconds.

About the Role

Canon U.S.A. Inc. seeks a B2C Digital Growth & Loyalty Specialist to drive digital growth initiatives that strengthen customer engagement, loyalty, and revenue for the Canon Online Store. This role focuses on optimizing the Loyalty Program, acquiring customers, improving retention, and increasing lifetime value. The specialist will collaborate with various teams and external partners to execute strategies and explore emerging channels and technologies.

Responsibilities

Lead the acceleration and optimization of the Canon Online Store Loyalty Program, defining requirements, prioritizing enhancements, and coordinating implementation.
Support the ongoing management and evolution of the Loyalty Program, including marketing, operations, planning, performance monitoring, and vendor coordination.
Lead and scale Canon’s Affiliate Marketing program, overseeing daily operations, planning strategic placements, and expanding the publisher portfolio.
Support the growth of the Canon Employee Store through targeted digital initiatives and partnerships with Sales.
Collaborate with Market Research to gain insights and identify growth opportunities for campaigns, programs, and digital initiatives.
Partner with Marketing, Analytics, Sales, and stakeholders to evaluate performance, develop recommendations, and execute initiatives.
Identify, evaluate, and test emerging digital channels, platforms, partnerships, and customer acquisition opportunities.
Monitor evolving consumer behaviors, digital commerce trends, marketplaces, social commerce, AI-powered discovery, and other emerging channels.
Develop recommendations and business cases for new channel strategies, partnerships, technologies, and pilot programs.
Support Canon’s Agentic Commerce readiness by exploring and integrating commerce capabilities across LLMs and AI-powered shopping experiences.
Lead or coordinate cross-functional innovation initiatives from opportunity identification through testing and implementation.

Requirements

Bachelor's degree in a relevant field or equivalent experience.
3–5 years of experience in digital marketing, eCommerce, customer loyalty, growth marketing, or a related field.
Experience managing or coordinating cross-functional initiatives across Marketing, IT, Analytics and Sales.
Strong project management and organizational skills with the ability to manage multiple priorities.
Strong analytical mindset with the ability to interpret performance data and translate insights into actionable recommendations.
Excellent written and verbal communication skills.
Demonstrated ability to collaborate effectively with internal teams and external partners.
Customer-focused mindset with an understanding of digital customer engagement and retention.
Experience managing or supporting a loyalty or customer rewards program.
Experience with customer acquisition, retention or lifecycle marketing.
Experience with eCommerce and direct-to-consumer businesses.
Experience developing digital marketing campaigns, including email and on-site promotional experiences.
Experience managing agency, technology, or vendor relationships.
Familiarity with digital analytics and eCommerce platforms.
Experience identifying or testing emerging digital channels and customer acquisition opportunities.
Exposure to AI-powered commerce, conversational AI, Large Language Models (LLMs), or other emerging digital.

Skills

Digital Marketing
eCommerce
Customer Loyalty
Growth Marketing
Project Management
Analytical Skills
Communication Skills
Collaboration
Customer Engagement
Customer Retention
Affiliate Marketing
Digital Campaign Development
Email Marketing
On-site Promotions
Digital Analytics
eCommerce Platforms
Emerging Channels
AI-powered Commerce
Conversational AI
Large Language Models (LLMs)

Location

Melville, NY

Work Type

Full-time
Hybrid

Experience Level

3-5 years

Education Level

Bachelor's degree in Marketing, Business, Communications, Digital Media, or a related field

Salary/Compensations

$66,300 - $81,550 annually

Benefits

Medical
Dental
Vision
401(k) Savings Plan
Discretionary profit sharing
Discretionary success sharing
Educational assistance
Recognition programs
Vacation
Employee referral bonus
Employee discounts
“Dress for Your Day” attire program
Volunteer opportunities

About the Company

Canon U.S.A., Inc. is a leading provider of consumer, business-to-business, and industrial digital imaging solutions.
With approximately $28.5 billion in global revenue, its parent company, Canon Inc., has ranked in the top-10 for U.S. patents granted for 41 consecutive years.
Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility.
Where Talent Fosters Innovation.
Driven by our mission of exceeding customer expectations with our technologies and enriching the lives of our local communities and staff, we are a phenomenal team working collaboratively toward common goals.
Our employees have a strong work ethic, creativity, and a cooperative spirit.
We believe in integrity, respect, empowerment, and making a difference in the communities we serve.
Join us and discover what it means to work for a global digital imaging leader with an unparalleled reputation for quality and innovation.

Equal Opportunity

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.