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About the Role
This role is within EssenceMediacom, a leading brand within WPP Media, where you will be instrumental in driving breakthroughs for the world’s best brands through data-driven media and creative strategies. You will be responsible for leading campaign strategy, management, and execution across Direct Response (DR) and Private Marketplace (PMP) channels, with a heavy focus on Demand Gen and YouTube platforms. You will serve as a primary client-facing leader, translating complex performance data into actionable insights for a highly sophisticated client marketing team.
Responsibilities
- Oversee the setup, daily management, optimization, and scaling of programmatic Direct Response (DR) and Demand Gen campaigns across Google Ads and YouTube.
- Serve as a key daily point of contact for the client, leading campaign status calls, presenting performance reviews, and effectively communicating strategic recommendations.
- Pull, analyze, and synthesize campaign data to deliver meaningful reports, translating complex media metrics into business insights that demonstrate ROI to the client.
- Collaborate on full-funnel media strategies, connecting top-of-funnel brand awareness initiatives down to conversion-focused DR tactics.
- Guide and mentor associate team members, ensuring high execution standards, error-free delivery, and smooth workflow management across campaigns.
- Partner closely with internal planning, analytics, and associate director leadership to drive innovation and campaign efficiency across the B2B hardware portfolio.
Requirements
- 3–5+ years of hands-on programmatic/digital media buying experience.
- Proven hands-on experience with Google Ads, with specific expertise in Demand Gen campaigns.
- Strong background in YouTube ads and PMP execution is highly preferred.
- Strong verbal and written communication skills with demonstrated experience presenting directly to clients and managing client expectations.
- Demonstrated experience managing direct reports, interns, or guiding junior team members on campaign execution.
- Excellent analytical skills with a proven track record of extracting insights from data and presenting them in a clear, compelling manner.
- Ability to manage complex campaign details and multi-task effectively in a fast-paced environment.
- Must be based near a US WPP Media office.
Skills
- Programmatic media buying
- Digital media buying
- Google Ads
- Demand Gen campaigns
- YouTube ads
- PMP execution
- Client communication
- Data analysis
- Campaign management
- Strategic recommendations
Location
- US WPP Media office
Work Type
- Hybrid
Experience Level
- 3-5+ years
Salary/Compensations
- $60,000—$140,000 USD
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
- EssenceMediacom is a leading brand within WPP Media.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without regard to discrimination or regard to characteristics.
- We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.
- That's why we've adopted a hybrid approach, with teams in the office around four days a week.
- If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
- Please note that while our philosophy is the same across WPP, benefits may vary by office/country.