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About the Role
The Creative & Design Manager is responsible for the management and execution of creative across channels, primarily creating digital assets with a strong storytelling lens. This role ensures all creative output reflects The Webster brand with clarity, consistency, and excellence, and requires an understanding of the digital marketing process, project management skills, and familiarity with the fashion industry. The role involves hands-on execution and reports to the Head of Digital Content.
Responsibilities
- Design digital marketing assets with an omnichannel approach.
- Design with conversion, merchandising, and the customer journey in mind, balancing brand expression with commercial performance.
- Execute the design and digital production of campaign launches, newsletters, website home pages, occasional social media content, OOH ads, and paid ads.
- Occasionally design print and digital event collateral, retail signage, and internal team decks.
- Safeguard the visual and verbal identity of The Webster across all channels, ensuring consistency across retail, digital, marketing, events, and packaging.
- Maintain the creative guardrails, templates, and brand standards company-wide.
- Own the quality of work across projects, managing time and priorities while staying receptive to direction.
- Collaborate with Social Media Manager and Digital Strategists to ensure brand visual direction and voice are reflected in photo and asset production.
- Partner closely with Creative Production, Brand Partnerships, Merchandising, and Engineering to ensure brand storytelling and visual execution complement customer experience and goals.
Requirements
- 4+ years of experience in digital design, preferably in marketing, retail, and/or e-commerce.
- Portfolio shows end-to-end digital design work with attention to detail.
- Proficient in Figma, InDesign, Illustrator, and Photoshop.
- Understanding of and interest in fashion, art, and/or culture.
- Ability to tie design decisions back to business goals and customer needs.
Skills
- Typography
- Layout
- Visual storytelling
- Motion design (bonus)
- Content creation (bonus)
- AI asset building (bonus)
- Shopify (bonus)
- Klaviyo (bonus)
- Monday (bonus)
Work Type
- Temporary
Experience Level
- 4+ years
Education Level
- Graphic design degree or visual design background