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About the Role
As a Specialist, Marketing General for the Consumer Audio business, you will contribute to the development and execution of mid- to long-term marketing communications strategies to support business growth in the Japan market. You will be responsible for digital-first marketing communications across the Consumer Audio portfolio, spanning multiple HARMAN brands and collaborating with local stakeholders to enhance the customer journey and support new product launches.
Responsibilities
- Develop and execute digital-first marketing communications strategies for the Consumer Audio portfolio in Japan, with a strong emphasis on brand storytelling, product positioning, and culturally relevant content creation.
- Plan and implement digital marketing initiatives in Japan, including creative development and advertising execution in collaboration with external agencies, management of owned media (including social media), influencer marketing, and marketing events.
- Contribute to the successful launch of new products by executing social-centric digital marketing activities aligned with GTM plans defined by the Japan Product Marketing team, including teaser campaigns, launch day activations, and sustained post-launch community engagement.
- Lead the creation and curation of compelling visual and written content for social platforms (Instagram, TikTok, YouTube, X, and emerging channels), ensuring alignment with JBL's global brand identity while resonating with local Japanese youth culture and lifestyle trends.
- Own the social media content calendar and community management, driving engagement, follower growth, and brand affinity through platform-native formats including short-form video, UGC campaigns, and interactive storytelling.
- Collaborate with Shopper Experience and Product Media Relations teams to enhance a seamless customer journey across all touchpoints, ensuring social content bridges awareness and conversion.
- Collaborate with global marketing and cross-functional teams to ensure alignment and effective execution; serve as the local voice and cultural gatekeeper for JBL, Harman Kardon, AKG or other Harman-owned brands expression in Japan.
- Translate global product positioning into locally resonant messaging and creative concepts that differentiate JBL within Japan's competitive audio and lifestyle landscape.
- Monitor and evaluate campaign performance and social media metrics (engagement rate, share of voice, sentiment, content efficiency), and identify opportunities to continuously optimize activities to improve effectiveness and efficiency.
Requirements
- Proven experience in marketing communications, with a strong focus on digital marketing.
- Demonstrated ability to develop and execute integrated marketing campaigns.
- Demonstrated experience in influencer marketing and partnership management, including the ability to build and manage relationships with external creators, media, and strategic partners.
- Strong proficiency in English for effective communication in a global business environment, along with native-level Japanese language skills and the ability to create and critically review marketing copy at a high standard in Japanese.
- Strong project management skills, with the ability to manage multiple priorities effectively.
- Solid understanding of brand management and consumer engagement, combined with hands-on experience in social media platforms (such as Instagram, TikTok, YouTube, and X), with active engagement in content creation and emerging trends.
- Ability to work effectively in a global and cross-functional environment.
- Analytical mindset with the ability to translate data into actionable insights.
- Strong understanding of product positioning and brand architecture — ability to translate technical product features into emotional consumer benefits and lifestyle narratives.
- 5+ years of experience in marketing, preferably in marketing communications or digital marketing roles.
- Fluency in Japanese and high proficiency in English for business communication.
- Eligibility to work in Japan.
- Willing to travel up to 5%, domestic only.
- Willing to work in the office (Harman flex policy allows office/remote work in alignment with your manager).
- Successfully complete a background investigation/Aptitude Test as a condition of employment.
Skills
- Digital marketing
- Integrated marketing campaigns
- Influencer marketing
- Partnership management
- English proficiency
- Japanese language skills
- Project management
- Brand management
- Consumer engagement
- Social media platforms (Instagram, TikTok, YouTube, X)
- Content creation
- Emerging trends
- Global and cross-functional collaboration
- Data analysis
- Product positioning
- Brand architecture
- Social media strategy
- Content planning
- E-commerce
- Performance marketing
- GTM planning
- Product launch processes
- Data analytics tools (Google Analytics, social media analytics platforms)
- Content creation/storytelling for digital and social media
- Agency management
- External partner management
- Music culture
- Audio technology
- Youth lifestyle trends in Japan
Location
- Tokyo - Tokyo, Japan - 300 Neribei-cho Kanda Chiyoda
Work Type
- Regular - Permanent
- Office-based with flexible policy
Experience Level
- P3
- 5+ years of experience in marketing, preferably in marketing communications or digital marketing roles
Education Level
- Bachelor’s degree in Marketing, Business Administration, Communications, Media Studies, or a related field (or equivalent experience)
Benefits
- Opportunity to work with globally recognized audio brands such as JBL, Harman Kardon, and Mark Levinson.
- A collaborative and international work environment within a global organization.
- Exposure to end-to-end marketing activities across multiple channels and touchpoints.
- Opportunities for professional growth and development in marketing and brand management.
- A dynamic workplace that encourages innovation, creativity, and continuous learning.
- An authentic diverse, equal, and inclusive work environment that fosters and encourages professional and personal development in a truly global organization.
- Work on products and services that touch people’s lives and will change the industrial standards, being a part of the transformations in our industry.
- Fast paced, challenging, empowering, collaborative, flexible and exciting work environments.
- HARMAN University with regular updates on new technologies and trends by utilizing various sessions organized by Self Learning and Development Trainings to help grow and advance talent.
- Competitive compensation/benefit programs and recognition programs.
About the Company
- HARMAN International is a global leader in audio-related products and solutions.
- HARMAN International has been amplifying the sense of sound since the 1920s, with integrated technology platforms that make the world smarter, safer, and more connected.
- Across automotive, lifestyle, and digital transformation solutions, HARMAN creates innovative technologies that turn ordinary moments into extraordinary experiences.
- HARMAN's renowned automotive and lifestyle solutions can be found everywhere, from the music we play in our cars and homes to venues that feature today’s most sought-after performers, while their digital transformation solutions serve humanity by addressing the world’s ever-evolving needs and demands.
- HARMAN markets its award-winning portfolio under 16 iconic brands, such as JBL, Mark Levinson, and Revel, setting themselves apart by exceeding the highest engineering and design standards for their customers, partners, and each other.
Equal Opportunity
- HARMAN is committed to making every employee feel welcomed, valued, and empowered.
- HARMAN encourages sharing of ideas, voicing distinct perspectives, and bringing one's whole self to work within a support-minded culture that celebrates uniqueness.
- HARMAN recognizes that learning is a lifelong pursuit and offers opportunities for training, development, and continuing education.
- HARMAN is proud to be an Equal Opportunity employer.
- HARMAN strives to hire the best qualified candidates and is committed to building a workforce representative of the diverse marketplaces and communities of its global colleagues and customers.
- All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
- HARMAN attracts, hires, and develops employees based on merit, qualifications and job-related performance.
- HARMAN is committed to providing reasonable accommodations to applicants with disabilities.
- Requests for assistance or accommodation during the application process will be considered on a case-by-case basis in accordance with applicable law.