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About the Role

Legion is hiring a Head of Consumer Growth to build the company’s direct-to-patient growth engine from early traction into a category-defining consumer health machine. You will own the full consumer funnel and make Legion unavoidable to patients who need fast, affordable psychiatric care. This is a player-coach role requiring comfort with strategy, analytics, creative development, and team building.

Responsibilities

Own Legion’s consumer growth number across qualified leads, scheduled visits, completed visits, CAC, payback, contribution margin, LTV, retention, and reactivation.
Build and scale paid acquisition across Meta, TikTok, Google Ads, YouTube, Reddit, affiliates, podcast/audio, CTV, direct mail, and emerging channels.
Create a high-velocity performance creative engine: hooks, scripts, UGC, clinician-led explainers, testimonials, landing page angles, offer tests, and audience-specific narratives.
Build a creator and influencer program that drives measurable acquisition.
Own funnel conversion from ad to appointment: landing pages, quizzes, intake flow, insurance/price messaging, scheduling, trust modules, abandonment recovery, and A/B testing.
Build Legion’s SEO and content engine around anxiety, depression, psychiatry access, medication management, refills, insurance-covered psychiatry, and fast mental health care.
Own lifecycle marketing across email, SMS, retargeting, abandoned intake, no-show prevention, post-visit engagement, referrals, and winback.
Partner with product, data, clinical, legal, compliance, and operations to ensure growth is fast without compromising patient trust, clinical quality, or healthcare marketing rules.
Build the growth operating system: weekly channel reviews, creative testing roadmap, CAC/payback dashboard, cohort reporting, attribution, incrementality tests, forecasting, and budget pacing.
Hire and manage the first consumer growth team across performance marketing, lifecycle, SEO/content, creative strategy, analytics, agencies, and creator partnerships.

Requirements

Build a repeatable consumer acquisition engine that can take Legion from early scale to the next order of magnitude.
Improve CAC, conversion rate, visit completion rate, and payback while increasing qualified patient volume.
Create a creative machine that ships and learns every week across paid social, creator, landing pages, and lifecycle.
Prove which channels are incremental, which are platform-reported noise, and where the next dollar should go.
Make Legion trusted by patients, not just clicked on by patients.
Translate complex psychiatric care and AI-native medicine into simple, credible, emotionally resonant consumer messaging.
Build a team and agency bench that operates with urgency, clean data, tight feedback loops, and no tolerance for vague marketing activity.
Scale growth in a way clinical operations can absorb without damaging patient experience, quality, retention, or provider trust.

Skills

Consumer growth
Performance marketing
Growth leadership
Paid media budgets
CAC
ROAS
Payback
LTV
Contribution margin
Paid social (Meta, TikTok)
Google Search
YouTube
Reddit
Affiliates
Podcast/audio
CTV
Direct mail
Emerging channels
Performance creative judgment
Landing page optimization
Onboarding flow optimization
Quiz optimization
Checkout/intake flow optimization
Pricing page optimization
Scheduling flow optimization
Lifecycle touchpoint optimization
Attribution
Incrementality analysis
Cohort analysis
Retention curves
LTV modeling
Experimentation
Budget pacing
Forecasting
Meta Ads
TikTok Ads
Google Ads
GA4
Segment
Mixpanel
Looker/Hex
SQL
HubSpot/Salesforce
Customer.io/Braze/Iterable
Webflow/Next.js landing pages
Optimizely/VWO
Figma
Airtable
AI tools for creative iteration and analysis
Creator-led advertising
UGC
Whitelisting
Testimonials
Customer stories
Compliance-safe social proof
Healthcare marketing judgment
Founder-level ownership

Location

San Francisco

Work Type

Full-Time
In-person

Experience Level

5+ years

Salary/Compensations

$190,000 – $300,000

Benefits

Medical, dental, and vision benefits
Variable compensation tied to efficient consumer growth
Early-Stage Equity
In-person retreats
Meal stipends
Growth budget
Creator/content budget
Learning stipend
Flexible, unlimited vacation policy

About the Company

Legion Health is developing the AI infrastructure to deliver fast, affordable, and world-class health care at scale, starting with psychiatry.
Our AI-native care-delivery platform automates administrative work and has received regulatory authorization for AI to prescribe psychiatric medications.
We combine rich data, production AI, doctors in the loop, and end-to-end care operations to deliver measurably better care.
Legion Health is backed by Y Combinator, leading venture capital firms, and founders from prominent tech companies.
Our vision is a 10X better patient and clinician experience that is higher quality, less expensive, and more scalable.

Equal Opportunity

Legion Health is proud to be an Equal Opportunity Employer.
We celebrate diversity and are committed to creating an inclusive environment for all employees, contractors, and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, genetic information, or any other protected characteristic under applicable law.
We encourage applicants from all backgrounds to apply.