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About the Role

We are looking for a Growth Lead to manage the paid acquisition engine that supports our inside-sales funnel across European markets. This is a hands-on leadership role where you will shape the growth team structure, define acquisition strategy with sales leaders, and own end-to-end results with senior stakeholders. You will leverage AI for reporting, measurement, analysis, and workflow acceleration, setting the standard for the team.

Responsibilities

• Own the paid acquisition strategy across Meta, Google, and TikTok, including channel mix, campaign architecture, bidding, audiences, and budget allocation across markets, with lead generation as the primary objective.
• Stay hands-on in key accounts.
• Help structure and grow the team, defining ownership and ways of working across channels, markets, and analytics.
• Contribute to hiring and onboarding, and mentor analysts and specialists to improve measurement, experimentation, and documentation.
• Partner with country sales leaders to agree on lead volume and quality targets, funnel definitions, routing, and follow-up SLAs.
• Run feedback loops to ensure tight alignment between acquisition and sales.
• Manage stakeholders, expectations, and results by setting targets and forecasts, running planning and budget cycles, and reporting performance to leadership.
• Make trade-offs between volume, quality, and efficiency explicit and negotiate them openly.
• Own the analytics and measurement layer, connecting spend to outcomes.
• Write SQL to join campaign, CRM, and onboarding data.
• Use AI to build reporting and design measurement approaches.
• Own the unit economics of acquisition (CPL, payback, LTV/CAC, ROAS) across the full funnel to drive budget allocation decisions.
• Improve signal and integrations between data and ads platforms, strengthening conversion signal flow and keeping integrations clean.
• Optimize the conversion path by improving landing pages, forms, and lead-capture flows.
• Ensure clean lead/CRM handoff, including UTM/ad-name capture, field mapping, and deduplication.
• Own the experimentation roadmap, designing and interpreting A/B and incrementality tests.
• Turn test results into actionable decisions for the team.
• Manage relationships with agencies, platform representatives, and martech vendors, including scope, budget, and renewal decisions.
• Hold partners and vendors accountable for measurable outcomes.

Requirements

• 6+ years of experience in paid acquisition and lead generation, including time in a lead, principal, or team-lead capacity.
• Track record of owning significant paid budgets and accountability for pipeline and revenue outcomes, beyond media metrics.
• Hands-on experience running paid acquisition campaigns (Meta, Google, TikTok, etc.) with lead generation as the objective.
• Willingness to remain hands-on in campaign management.
• Proven ability to collaborate with sales leadership on targets, funnel definitions, feedback loops, and resolving volume-versus-quality tensions.
• Strong stakeholder management skills, including setting expectations, forecasting, and communicating results and trade-offs to senior audiences.
• Strong SQL proficiency, comfortable writing queries from scratch and building independent analyses.
• Solid understanding of acquisition unit economics (CPL, payback, LTV/CAC, ROAS) and their application in decision-making.
• Strong inclination towards AI, actively using AI tools for reporting, analysis acceleration, and team workflow improvement.
• Comfort in designing and interpreting A/B tests with statistical rigor.
• Clear written and verbal communication skills.
• Experience in fintech, payments, or another high-velocity inside-sales/SMB-acquisition environment (nice to have).
• Experience operating across multiple European markets, including non-English speaking ones (nice to have).
• Familiarity with lead scoring, value-based bidding (tROAS), and conversion APIs (CAPI / Enhanced Conversions) (nice to have).
• Experience with CRM/marketing-data integrations (e.g., HubSpot, UTM/ad-name capture, field mapping) (nice to have).
• Experience with incrementality testing, geo-experiments, or marketing mix modeling (nice to have).
• Experience with dashboarding (Looker, HTML/Chart.js, or similar) and building reusable internal tooling (nice to have).

Skills

• Paid Acquisition
• Lead Generation
• Meta Ads
• Google Ads
• TikTok Ads
• SQL
• AI Tools
• A/B Testing
• Stakeholder Management
• Budget Allocation
• Data Analysis
• CRM Integration
• Fintech
• Payments
• SMB Acquisition
• Lead Scoring
• Value-Based Bidding
• Conversion APIs
• Dashboarding
• Internal Tooling

Location

• Central London

Work Type

• Flexible working hours
• Office-based

Experience Level

• Lead
• Principal
• Team-Lead

Benefits

• Flexible working hours
• Physical and mental health support through GymPass (access to 1,500+ gyms, 1-1 therapy, meditation sessions, digital fitness and nutrition apps)
• Extended and improved maternity and paternity leave
• Cycle-to-Work Scheme
• Health and Life Insurance
• Pension Scheme
• 25 days of Annual Leave plus Bank Holidays
• Office snacks

About the Company

• Teya is building a financial platform for local businesses across Europe, focusing on simple tools, thoughtful design, and real human support.
• The company aims to change the financial services landscape for local businesses, which include cafés, restaurants, salons, shops, and entrepreneurs.
• Teya believes local businesses deserve better financial services.
• The company operates with speed, a focus on quality, attention to detail, and a balance of performance and hospitality.

Equal Opportunity

• Teya is proud to be an equal opportunity employer.
• The company is committed to creating an inclusive environment where everyone can thrive, regardless of race, ethnicity, gender identity or expression, sexual orientation, age, disability, religion, or background.
• Teya believes a diverse team leads to better ideas, stronger outcomes, and a more supportive workplace.
• The company is committed to ensuring fair and accessible experiences for all candidates and encourages candidates to disclose any need for reasonable adjustments during the recruitment process.