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About the Role

The Senior Analyst, Measurement and Insights will support the Measurement team within The New York Times Advertising. This role involves independently leading complex, cross-functional initiatives, influencing measurement strategies, and serving as a thought partner to Sales and senior stakeholders. You will translate campaign results into actionable findings for clients using first- and third-party campaign metrics, identify opportunities, and innovate processes and reporting to directly affect future business.

Responsibilities

Build holistic narratives from large, integrated data sets using data visualization and analytics platforms.
Manage project intake, scoping proposals and designing programs of measurement in line with client objectives.
Manage brand lift studies and support rollout of new measurement offerings.
Work with 3rd party vendors in the setup and delivery of campaign effectiveness reports, such as Brand Lift Studies, Attribution and Sales Lift.
Develop expertise in the full suite of NYT research capabilities and measurement products that deliver main performance metrics across the full marketing funnel, to current and potential clients.
Develop performance narratives that are both actionable for clients and for the teams responsible for media strategy.
Identify and recommend ad products to advertiser goals and KPIs based on relevant performance data.
Be a subject matter expert and provide a high level of service when coordinating and communicating in-depth reporting to clients.
Be a training resource for educating internal Advertising partners about measurement capabilities and results.
Socialize industry-level measurement findings across all partners.
Stay up to date with industry standards for audience research, ad effectiveness measurement, and new solutions available in the market.
Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Requirements

Bachelor's degree in statistics, engineering, economics, or related subject
4+ years of insights / analyst experience at a publisher or media/research agency managing advertiser-facing products including ad performance tracking, marketing or digital analytics
Understanding of ad operations, digital buying and trafficking, and the digital media landscape required.
Experience in data analysis and interpretation, extracting insights from large datasets, and business case development to guide decisions and improve products
Familiarity with Google Analytics and web analytics platforms
Experience with data visualization (e.g., Tableau, DOMO, and Chartio)
Experience diplomatically navigating complex team member relationships
Experience prioritizing competing programs, responsibilities, and projects

Skills

Data analysis
Data interpretation
Business case development
Google Analytics
Web analytics platforms
Data visualization
Tableau
DOMO
Chartio
Measurement
Attribution
Sales Lift
Brand Lift Studies

Location

New York, NY

Work Type

Hybrid

Experience Level

Senior

Education Level

Bachelor's degree

Salary/Compensations

$75,000—$85,000 USD

Benefits

Medical benefits
Dental benefits
Vision benefits
Flexible Spending Accounts (F.S.A.s)
Company-matching 401(k) plan
Employee stock purchase plan
Paid vacation
Paid sick days
Paid parental leave
Tuition reimbursement
Professional development programs
Variable pay (e.g., annual bonus, restricted stock)

About the Company

The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism.
The mission of The New York Times is to seek the truth and help people understand the world.
Independent journalism is at the heart of all we do as a company.
We have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries.
We focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination.
Our business strategy centers on making journalism so good that it’s worth paying for.

Equal Opportunity

The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all backgrounds to apply.
We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics.
The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here.
The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com.