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About the Role
Proximie is seeking an Events and Content Marketing Manager to own the company's presence at industry events and lead a new program of hosted events. This strategic role involves building business cases for event investments, managing events from conception to completion, and measuring their contribution to brand awareness, advocacy, and pipeline generation. The position reports to the Brand and Communications Manager within the Marketing team, collaborating closely with Sales and other marketing functions.
Responsibilities
- Recommend and prioritize the events calendar, justifying investments against company objectives and setting clear goals for each event.
- Manage all aspects of event execution, including logistics, supplier negotiation, collateral, and budget tracking against return on investment.
- Launch and grow a proprietary events program, including roundtables and webinars, and repurpose event content for broader business use.
- Create and adapt content for events across multiple channels, collaborating with the wider marketing team.
- Support the securing of speaking opportunities and prepare associated talking points and presentations.
- Manage pre- and post-event outreach, partnering with Sales to provide necessary content and handing off leads with full context to the Demand Generation team.
- Develop and refine event processes, including interdepartmental collaboration between Marketing and Sales, leveraging tools like HubSpot and AI for automation.
- Measure event performance, focusing on lead generation and brand exposure, and utilize results to inform future strategies.
Requirements
- 5+ years of experience in events or field marketing, with practical content and copywriting skills.
- Experience in a B2B tech scale-up or startup environment, with a proven ability to manage events independently.
- A commercial mindset with the ability to articulate the value of events in building brand and driving pipeline.
- Strong project management skills, capable of managing multiple concurrent events without sacrificing detail.
- Excellent written and verbal communication skills, with confidence in managing diverse stakeholders.
- Comfortable working autonomously in a fast-paced environment, demonstrating adaptability and energy.
- Experience with HubSpot and a proactive approach to utilizing AI tools.
- Proficiency in using data to inform decision-making.
Skills
- Events Marketing
- Content Marketing
- Copywriting
- Project Management
- Stakeholder Management
- HubSpot
- AI Tools
- Data Analysis
Location
- London
- International Travel (US)
Work Type
- Hybrid
- International Travel
Experience Level
- 5+ years
About the Company
- Proximie is transforming operating rooms into connected ecosystems using its Intelligence Suite and computer vision/AI capabilities to optimize performance, improve data quality, and enhance patient and staff coordination.
- The Surgical Suite enables real-time remote access and secure video recording of procedures, fostering training, education, collaboration, and ultimately improving patient outcomes.
- Commercialized in 2019, Proximie is utilized in over 500 facilities globally.
- Company mission is to improve healthcare by transforming operating rooms.
Equal Opportunity
- Proximie is an equal opportunity employer committed to fostering an inclusive work environment.
- The company does not discriminate based on race, color, religion, marital status, age, national origin, ancestry, disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other legally protected status.