Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this Senior Digital Marketing Manager role.
Rezi rewrites your resume against Right Formula LTD's job description. Free.
Tailor your resume to this Senior Digital Marketing Manager role.
Rezi rewrites your resume against Right Formula LTD's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Senior Digital Marketing Manager posting at Right Formula LTD — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Senior Digital Marketing Manager posting at Right Formula LTD — free, in seconds.
About the Role
This role determines how our clients' sponsorship assets traverse the landscape of discovery, platforms, distribution, and amplification, making partnerships measurably more visible and persuasive in the places fans and stakeholders are. It focuses on the strategy and operations of distribution, briefing media agencies, and managing a fast-moving amplification budget for moment-driven activity, rather than media buying.
Responsibilities
- Own how clients appear when fans, media, and commercial audiences seek information about sponsored sports, teams, drivers, players, and events.
- Build and maintain processes for AI assistants and answer engines to surface partnership information, addressing absences, misattributions, or misrepresentations.
- Audit and improve structured, verifiable information about client partnerships used by AI systems.
- Establish a repeatable audit method and baseline for client accounts, reporting on progress.
- Advise creative and content teams on structuring assets and copy for legibility by both people and machines.
- Own the systems, access, and operating rhythm for client content distribution.
- Set the distribution strategy for clients’ content calendars, including publication location, format, sequence, and strategic objectives.
- Analyze in-flight performance and advise on optimization of live activity with clear recommendations.
- Expand and maintain the reporting infrastructure for the department and clients.
- Own platform and rights compliance in distribution, acting as the authority on publication constraints.
- Maintain first-party fan data capture and its governance where client contracts permit.
- Own paid activity to extend the reach of owned and creator content around partnership moments.
- Plan and run moment-triggered amplification, activating paid support for performing content or time-sensitive partnership moments.
- Own the amplification budget end to end, including forecasting, allocation, in-flight reallocation, and post-campaign accountability.
- Brief and quality-assure global media agency partners on sport-context activity, providing calendar intelligence, rights guidance, and audience insight.
Requirements
- Substantial experience running organic and paid distribution across major social and search platforms with genuine hands-on platform depth.
- Demonstrable ownership of a paid budget, including in-flight decision-making and post-campaign accountability.
- Strong analytical capability, comfortable with platform analytics and reporting tools, able to build and interpret dashboards.
- Confident working within rights and compliance constraints and able to explain them clearly.
- Credible in front of clients and able to hold a position under pressure.
- Comfortable operating in undefined territory and honest about current proof limitations.
- Sport, entertainment, or sponsorship marketing background, particularly motorsport (desirable).
- Practical experience with SEO and structured data, and an active interest in AI assistant information surfacing (desirable).
- Experience briefing or working alongside global media agencies (desirable).
- Some technical fluency, such as APIs, data pipelines, or scripting without external dependency (desirable).
Skills
- Organic and paid distribution across major social and search platforms
- Paid budget ownership and management
- Platform analytics and reporting tools
- Rights and compliance management
- Client communication and stakeholder management
- SEO
- Structured data
- AI assistant information surfacing
- Media agency briefing
- APIs
- Data pipelines
- Scripting
Location
- UK
- US
Work Type
- Hybrid working
- Occasional weekend working
- International travel
Experience Level
- Substantial experience
Benefits
- Hybrid working
- Flexible hours with core working hours between 10am – 4pm
- Discretionary bonus scheme
- Gym & Retail Discounts
- Enhanced Employer Pension contribution
- Mental Wellbeing Day & Volunteer Day in addition to annual leave
- Sabbatical Leave in conjunction with long-service
- Employee Assistance Programme
- Private Healthcare (after probation)
- £500 per annum individual training budget (after probation)
- Cycle to work scheme (after probation)
- Payroll giving (after probation)
- Season Ticket Loan (after probation)
- Work From Anywhere Allowance (after probation)
About the Company
- At Right Formula, we enable brands to push the limits of sports marketing through a unique blend of expertise, ingenuity and agility.
- Our complete 360-degree service offering takes brands from partnership identification through to the delivery of fully integrated marketing strategies.
- With offices in the UK and the US, we support clients worldwide, helping them to accelerate growth through the power of sport.