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About the Role
This role plays an important part in expanding brand awareness, driving audience engagement, and supporting business growth through strategic digital marketing initiatives. The Digital Marketing Manager will partner closely with firm leadership, marketing plan managers, and business development professionals to develop and execute integrated digital marketing campaigns that support practice and industry growth objectives.
Responsibilities
- Lead and evolve the firm's digital marketing efforts.
- Develop and execute integrated digital marketing campaigns.
- Shape the firm's digital marketing strategy across paid media, account-based marketing, search visibility, content promotion, and other digital channels.
- Continuously identify opportunities to improve performance and results.
Requirements
- Bachelor's degree in marketing, advertising, communications, or a related business discipline.
- 9 years of digital marketing experience.
- Strong B2B marketing experience is required.
- Experience developing integrated digital marketing campaigns.
- Passion for using data-driven insights to drive measurable business results.
- Experience developing and optimizing campaigns, analyzing performance metrics, and identifying opportunities for growth.
- Experience in professional services is preferred.
Skills
- Digital marketing strategy
- Campaign optimization
- Brand visibility
- Data-driven insights
- Performance metrics analysis
- Paid media
- Account-based marketing
- Search visibility
- Content promotion
Location
- National
Work Type
- Full-time
Experience Level
- 9 years of digital marketing experience
Education Level
- Bachelor's degree in marketing, advertising, communications, or a related business discipline
Benefits
- Competitive health benefits (medical, dental, vision, disability, life insurance)
- 401(k) plan
- Flexible scheduled time off (STO)
- Minimum of 56 hours of sick and safe leave
- 11 holidays
- 2 scheduled recharge days
- In-house CPE and learning opportunities
- Internal Learning & Development department programs
- WeaverLEAD leadership coaching program
About the Company
- Weaver is a full-service national accounting, advisory, and consulting firm.
- We seek to bring a human element to the world of accounting.
- We create a diverse, collaborative, and entrepreneurial workplace culture.
- Our leaders care about the well-being of all our employees and encourage them to pursue their ambitions.
- Our success is based on people, supporting professional growth and balanced lives.
- Weaver's core values empower people to deliver extraordinary service and be their best selves.
- Our goal is to balance high development with high performance.
Equal Opportunity
- We are proudly an equal opportunity employer.
- We cultivate a safe and inclusive work environment that celebrates each individual’s unique qualities through visibility, progression, advocacy, and support.