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About the Role
We are creating a Product Marketing Manager (PMM) hub within the marketing team and are looking for a Head of to build this team. This role reports directly to our VP Marketing. This is an opportunity to establish the PMM function from scratch in a fast-growing company with resources to match its ambitions, operating in a rapidly evolving market. It also offers the chance to directly influence the strategy and positioning of a product that improves the lives of over 700,000 users.
Responsibilities
- Understand the different markets we operate in: competition, offerings, differentiation factors, market dynamics.
- Develop a deep understanding of prospects: acquisition journey, needs, segmentation.
- Translate these insights into effective positioning for each of our offerings and clear, impactful messaging.
- Produce reference deliverables summarizing these elements, maintain them, and ensure their usefulness.
- Define and orchestrate the marketing launch strategy for our new offerings and features.
- Hands-on PMM role for 1-2 key offerings to understand how Indy operates.
- Establish the PMM function at Indy: implement our 'PMM playbook', define key deliverables, and ensure smooth collaboration with other teams (product, marketing, strategic project managers).
- Recruit and manage your team, with a plan to hire 2-3 PMMs within 12-18 months.
Requirements
- You live in Paris or Lyon.
- You have at least 7 years of professional experience, have worked in scale-ups in tech environments, and possess a strong understanding of marketing and product.
- You have successful experience as a PMM or Head of PMM in a company comparable to Indy (B2B product with a B2C-like target audience, strong PLG motion, SaaS environment, multi-product).
- Bonus: You have experience recruiting and managing, and have participated in building the PMM function in a company.
- You can onboard and influence without hierarchical authority, establishing a new function and creating fluid collaboration with existing teams.
- You are impact-driven, focusing on the impact of your work rather than just the output.
- You are an excellent strategist, mastering positioning frameworks and understanding prospect purchasing decisions.
- You can conduct user interviews, identify key topics and insights with business sense, and synthesize findings.
- You have excellent writing skills, can tell a story around the product, and produce clear, impactful messaging.
- You are analytical, can manipulate data, follow complex analytical reasoning, and reason with orders of magnitude.
Skills
- Product Marketing Management
- Marketing Strategy
- Product Strategy
- Market Analysis
- Customer Segmentation
- Messaging and Positioning
- Go-to-Market Strategy
- User Interviews
- Data Analysis
- Team Management
- Recruitment
Location
- Paris
- Lyon
Work Type
- Remote possible
- Flexible working hours
Experience Level
- 7+ years of professional experience
- Experience in scale-ups
- Experience as PMM or Head of PMM
- Experience recruiting and managing (bonus)
Salary/Compensations
- Attractive compensation
- BSPCE
Benefits
- Free coffee and fruit
- Choice of computer equipment
- Parental Act signatory (100% salary for second parent for 4 weeks)
- Special 12-day leave for parents in the child's first year
- 1 month exceptional leave after 5 years of seniority
- 7 RTT days per year
- 3 additional leave days on dates determined by Indy
- Swile meal voucher card (€10/worked day)
- Alan mutual insurance (50%)
- Public transport pass coverage (50%)
- Soft mobility allowance (€37.05 for bike/scooter users)
About the Company
- Indy is the all-in-one application for freelancers, helping them manage their business, administration, and finances.
- We simplify accounting and tax declarations for freelancers, offering an intuitive product, affordable pricing (50% free features), and exceptional customer service (4.8/5 on Trustpilot).
- Over 500,000 freelancers use Indy, with a goal of 1 million by the end of 2027.
- We have raised €86M to invest in long-term product improvement.
- We are 320 employees ('indies') from diverse backgrounds, united by the goal of creating a human-centric company.
- Our ambition is to become THE super-app for all freelancer administrative needs.
- Our values are HAPPY: Humble, Attentive, Passionate, Perfectionist, Y-factor (diversity).
Equal Opportunity
- We pay particular attention to diversity in our recruitment process. We encourage individuals who may not meet every single requirement to still apply and discuss their candidacy.
- In line with our inclusion values, Indy places special attention on individuals with disabilities.
- Gender Equality Index of 93%.