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About the Role
Lead how data and insight shape marketing strategy and investment decisions at London Business School. Drive analytics through advanced modeling, experimentation, and customer insight to improve effectiveness and deliver commercial impact. Build and lead a high-performing team across marketing mix modeling, attribution, incrementality testing, predictive modeling, forecasting, and performance measurement. Embed a data-driven, experimental, and performance-focused culture by working with senior stakeholders and partners. This is a senior, high-visibility role requiring resilience, the ability to simplify complex analysis, influence stakeholders, and lead through change. Evolve marketing analytics by exploring AI and machine learning.
Responsibilities
- Develop, communicate, and execute well-defined strategies and/or plans.
- Ensure smooth operation of the reporting cycle, producing accurate data to inform decision-making.
- Develop Key Performance Indicators for the area of work.
- Build trusted advisor relationships with key stakeholders.
- Achieve excellent stakeholder feedback.
- Develop high-quality policies and processes.
- Contribute to cross-School initiatives.
- Deliver projects on time, on budget, and to quality standards.
- Develop accurate budgets with no overspend and demonstrate value for money.
- Ensure high-quality work is delivered by contractors and agencies.
Requirements
- At least 10 years of experience in marketing analytics.
- Strong track record in ROI-focused measurement, MMM, attribution modeling, and experimental design.
- Proficient in analytics tools and platforms (e.g., Google Analytics 4, SQL, R/Python, CRM and email platforms (Salesforce preferred), Power BI/Datorama).
- Ability to drive the data roadmap with media agencies and other partners.
- Excellent stakeholder management and storytelling skills to communicate complex insights clearly and simply.
- Deep understanding of digital and offline marketing channels and their interplay in complex customer journeys.
- Strong leadership and team development skills.
- Confident oral and written communicator.
- Awareness of AI tools and applications relevant to digital marketing, analytics, and customer engagement (Desirable).
- Familiarity with CRM and automation platforms (e.g. MS Dynamics, Salesforce) (Desirable).
- Understanding of international audiences and data privacy regulations (e.g. GDPR) (Desirable).
Skills
- Marketing analytics
- ROI-focused measurement
- MMM
- Attribution modeling
- Experimental design
- Google Analytics 4
- SQL
- R/Python
- CRM platforms
- Email platforms
- Salesforce
- Power BI
- Datorama
- Data roadmap development
- Stakeholder management
- Storytelling
- Digital marketing channels
- Offline marketing channels
- Customer journeys
- Leadership
- Team development
- Oral communication
- Written communication
- AI tools
- Machine learning
- MS Dynamics
Location
- London
Work Type
- Hybrid
- Smart Working
Experience Level
- Senior
- 10+ years
Salary/Compensations
- Competitive Salary dependent upon experience
Benefits
- Generous annual leave of 27 days plus extra days between Christmas and New Year
- USS pension, 14.5% employer contribution
- Free onsite gym and swimming pool
- Amazing range of professional development to support your career path
- Enhanced cycle to work scheme
- Wellbeing offering to support your physical, mental and financial health
- Core hours: 10:00-15:00
- Protected Time for learning, development, wellbeing, or focused work
About the Company
- London Business School is a global and vibrant business community based in London, Dubai and Riyadh.
- It is a place where extraordinary minds and diverse perspectives connect to impact the way the world does business.
- We offer best-in-class hybrid learning to our students and participants.
- We create a flexible, supportive, and dynamic working environment for our people to excel.
Equal Opportunity
- We are a globally reaching institution, committed to creating tangible and sustainable change in driving inclusion & belonging within our School, education and society at large.
- We are dedicated to creating an environment where everyone in our community feels they belong and thrive.
- This is a key school priority, and we want everyone who joins LBS to feel respected, welcomed, and heard.