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About the Role

The Vice President, Marketing Strategist is a senior advisor responsible for shaping marketing strategy for MUFG Global Corporate & Investment Banking and Markets and other lines of business. This role translates business priorities into market insights, audience strategies, value propositions, integrated plans, and measurable growth opportunities, requiring strong executive presence and the ability to deliver evidence-based recommendations.

Responsibilities

Serve as a trusted marketing strategy advisor to heads of lines of business and the executive team, translating business priorities, client needs, and growth objectives into focused strategies and plans.
Develop annual and multi-year strategies for priority businesses, sectors, products, and client segments, including objectives, audiences, positioning, channels, investment requirements, and success measures.
Use market, client, competitive, and performance insights, as well as creativity, to identify opportunities and guide strategic decisions.
Define differentiated value propositions, narratives, and messaging that communicate MUFG’s relevance to priority audiences.
Build integrated go-to-market plans across digital, content, email, events, sponsorships, thought leadership, paid media, and banker enablement.
Present insight-led recommendations on priorities, trade-offs, and investments; influence decisions and build senior-level alignment.
Direct internal specialists and agencies through clear strategic briefs, ensuring execution aligns with business objectives, audience insights, brand standards, and approved strategy.
Establish measurement frameworks, assess performance, and recommend optimization and future investment.
Strengthen marketing planning, prioritization, intake, and governance to focus resources on high-impact opportunities.
Partner with Marketing Operations, Brand, Events, Communications, Compliance, and Legal to ensure strategies are executable, consistent, and compliant.
Provide limited communications support when directly connected to an approved marketing initiative.

Requirements

15+ years of B2B marketing experience spanning strategy, planning, and senior business advisory.
Proven ability to connect business priorities, client needs, and market opportunities to measurable marketing outcomes through segmentation, positioning, value propositions, and integrated go-to-market plans.
Strategic-consulting and creative mindset, with the ability to structure complex problems, synthesize market and performance insights, and translate strategy into clear recommendations, briefs, roadmaps, and execution plans.
Compelling executive presence and credibility, with the ability to advise senior leaders, articulate a clear point of view, challenge constructively, and influence without direct authority.
Strong storytelling and communication skills, including the ability to simplify complex financial and business topics for varied audiences.
Strong judgment, ownership, and stakeholder management, with the ability to balance competing priorities, maintain strategic focus, and deliver effectively in a matrixed organization.

Skills

B2B marketing
Marketing strategy
Marketing planning
Senior business advisory
Segmentation
Positioning
Value propositions
Integrated go-to-market plans
Strategic consulting
Creative mindset
Executive presence
Storytelling
Communication skills
Stakeholder management

Location

MUFG office or client sites

Work Type

Hybrid

Experience Level

Vice President
15+ years

Education Level

Bachelor's degree or equivalent combination of formal education and experience

Salary/Compensations

$124K - $170K

Benefits

Comprehensive health and wellness benefits
Retirement plans
Educational assistance and training programs
Income replacement for qualified employees with disabilities
Paid maternity and parental bonding leave
Paid vacation, sick days, and holidays

About the Company

Mitsubishi UFJ Financial Group (MUFG) is one of the world’s leading financial groups with 150,000 colleagues globally.
MUFG strives to make a difference for every client, organization, and community served.
The company stands for its values, building long-term relationships, serving society, and fostering shared and sustainable growth for a better world.
MUFG's vision is to be the world's most trusted financial group.
It is part of MUFG's culture to put people first, listen to new and diverse ideas, and collaborate toward greater innovation, speed, and agility.
MUFG invests in talent, technologies, and tools that empower employees to own their careers.

Equal Opportunity

We are proud to be an Equal Opportunity Employer and committed to leveraging the diverse backgrounds, perspectives and experience of our workforce to create opportunities for our colleagues and our business.
We do not discriminate on the basis of race, color, national origin, religion, gender expression, gender identity, sex, age, ancestry, marital status, protected veteran and military status, disability, medical condition, sexual orientation, genetic information, or any other status of an individual or that individual’s associates or relatives that is protected under applicable federal, state, or local law.