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About the Role

Lead E-commerce business performance and accelerate growth across Sobeys' banners. This role is accountable for delivering revenue, conversion, customer, and profitability outcomes, translating enterprise digital strategy into clear priorities and actionable plans. The Director will bring together teams across Performance Marketing, Digital Experience, CRM, Merchandising, Analytics, and banner organizations to ensure alignment and deliver measurable business results.

Responsibilities

Own E-commerce Business Performance (Banner-Level): Accountable for delivering key business KPIs, including revenue, conversion, acquisition, retention, and profitability for assigned banner(s); monitors performance and drives corrective actions as needed.
Translate Strategy into Execution Plans: Converts enterprise digital strategy into clear banner-level roadmaps, campaigns, and initiatives; ensures alignment of priorities across functions to deliver business outcomes.
Lead Cross-Functional Orchestration & Planning: Coordinates across Performance Marketing, Digital Experience, CRM, Merchandising, and Analytics teams to execute integrated plans; ensures alignment of activities to business priorities and leads annual planning and briefing.
Partner with Banner & Stakeholder Teams: Acts as the primary interface between E-commerce and banner leadership; builds alignment on priorities and ensures delivery against shared goals.
Drive Commercial Planning & Execution: Leads promotional planning, campaign prioritization, and trading rhythms in partnership with banner teams; aligns digital activity with marketing and merchandising strategies.
Manage Performance & Drive Optimization: Tracks KPIs, analyzes performance drivers, and identifies optimization opportunities; leads test-and-learn initiatives to improve business outcomes.
Lead the Farm Boy E-commerce Team: Oversees the dedicated Farm Boy E-commerce team, including Instacart Storefront Pro site merchandising and related functions such as CRM.
Own Brand Marketing for Voila: Executes the Voila brand strategy and oversees key strategic partnerships, including Scotia and Scene+.
Own E-commerce B2B Strategy & Execution: Leads B2B E-commerce strategy and execution, including customer acquisition and account management.

Requirements

Undergraduate degree in a related discipline and a minimum of 10 years of relevant work experience; MBA preferred.
Strong experience in E-commerce, digital commerce, or retail business leadership; B2C experience is required and B2B experience is an asset.
Proven experience leading and developing high-performing teams.
A track record of delivering measurable business outcomes, including revenue growth, conversion, customer acquisition, and retention.
Experience working cross-functionally and influencing stakeholders within a complex, matrixed organization.
Strong analytical and commercial acumen, with the ability to translate data and insights into business decisions; P&L accountability is an asset.
Experience leading complex initiatives and managing diverse stakeholder groups.
Exceptional communication, influencing, and relationship-building skills.
Successful candidates will be required to provide documentation to prove their legal ability to work in the position during the onboarding process.

Skills

E-commerce
Digital commerce
Retail business leadership
B2C experience
B2B experience
Team leadership
Team development
Performance Marketing
Digital Experience
CRM
Merchandising
Analytics
Commercial Planning
Brand Marketing
B2B Strategy
Data analysis
Business acumen
Communication
Influencing
Relationship-building

Location

Hybrid

Work Type

Hybrid
Full-time

Experience Level

10+ years relevant work experience
Director level

Education Level

Undergraduate degree
MBA preferred

Salary/Compensations

Compensation structure is flexible, equitable and competitive in the market to enable performance and growth.
Individual compensation is determined based on qualifications, experience, and internal equity within the range provided.

Benefits

Health and dental benefits
Retirement and savings programs
Employee Share Ownership Plan
10% in-store discount at participating banners
Virtual healthcare
Employee and Family Assistance Program
Learning and development opportunities
Parental leave top-up
Paid vacation

About the Company

Sobeys Inc. is celebrated among Canada’s Top 100 employers.
Sobeys is one of Canada’s leading grocery retailers, with more than 1,600 stores across all 10 provinces and banners including Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, and Lawtons Drug Stores.
Our 128,000 teammates and franchise affiliates are passionate about delivering great food and exceptional experiences to our customers and communities.

Equal Opportunity

Sobeys is committed to creating accessible and inclusive hiring processes. We will work with applicants requesting accommodation at any stage of the recruitment process.