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About the Role

Wonderly is seeking a Senior Marketing Manager to shape and deliver robust marketing plans and objectives for a portfolio of conference and exhibition style events. This role focuses on driving bookings, generating leads, improving customer advocacy, and ensuring revenue targets are met.

Responsibilities

Shape and deliver strategic marketing plans focusing on driving bookings/registrations, generating commercial leads, supporting customer adoption and conversion, and improving customer advocacy.
Support delegate modeling, pricing strategy, and yield management to ensure revenue targets are met.
Achieve registrations and delegate revenue targets for allocated event portfolios.
Oversee the effective delivery of marketing plans, mentoring marketing managers to ensure timely delivery and client approvals.
Find innovative ways to deliver against marketing plans, strategies, and KPIs, adapting to market conditions and client requirements.
Collaborate with the wider event team and key client stakeholders, demonstrating adaptability and strong communication skills.
Support a transition to a high-value marketing approach, building and delivering a data-informed, brand, content, and proposition-led model.
Develop and implement event-specific branding guidelines and act as brand guardian for the events.
Lead on design briefs and oversee work with internal and external designers.
Lead on client reporting, planning, internal communications, and the development of a high-performing event marketing team.
Develop and maintain sector-specific knowledge, evaluating customer research, market conditions, and competitor data to produce effective marketing plans.
Understand the event’s customer base, identify segments, and develop data and communication strategies.
Provide account management support with key suppliers, partners, and clients to deliver strategic, customer-centric marketing and communication event plans.
Identify potential strategic partners, build relationships, negotiate contra deals, deliver activity, and report on results.

Requirements

Strategic understanding with the ability to develop plans and adjust to multiple external factors.
Strong time-management skills to work on multiple projects with internal and external stakeholders.
Demonstrates innovative thinking in strategy and execution.
Excellent communication skills to motivate teams and work constructively with stakeholders.
Experience in quality assurance and brand guardianship.
Client management experience, ideally within an event agency environment.
Knowledge of using design programs including Illustrator, InDesign, and Canva.
Confident, creative copywriter with a customer-centric approach.
Project management experience with collaborative project management tools such as Monday.com.
Experienced marketer who has successfully managed a team, operating at Marketing Manager level or above.
Proven track record in delivering successful event marketing strategies and multi-channel marketing campaigns, ideally within a B2B events environment.
Significant experience in a successful marketing team in a matrixed organisation.
Team player with a collaborative approach.
Structured approach to problem-solving.
Enjoys autonomy over their role.
Actively seeks to become a ‘master’ in their area of responsibility.
Enjoys the creative side of marketing, including idea generation, branding, and design.
Excellent client and stakeholder management skills, demonstrating adaptability and a collaborative approach.
Strategic thinker with good analytical, numerical, and communication skills.
Adept at creating and planning segmented email campaigns with targeted messaging.
Database management skills, including building/growing and nurturing a database.
Solid understanding of digital marketing, website optimisation, UX, and mobile apps, including SEO, PPC, Google Ad words, banner ads, and retargeting campaigns.
Exceptional written and verbal communication skills and interpersonal skills.
Excellent proof-reading, editing, and copy-writing skills.
High degree of computer literacy with advanced Excel skills.
Ability to report and analyse campaign results, draw business conclusions, and provide recommendations.
Demonstrable experience managing budgets.
Experience in an event/exhibition background, ideally from an established organisation or an Association.

Skills

Strategic planning
Time-management
Innovation
Communication
Quality assurance
Brand guardianship
Client management
Design programs (Illustrator, InDesign, Canva)
Copywriting
Project management (Monday.com)
Team management
Event marketing strategy
Multi-channel campaign planning
B2B event marketing
Digital marketing
Website optimisation
SEO
PPC
Google Ad words
Banner ads
Retargeting campaigns
Email campaign creation
Database management
Budget management
Data analysis
Reporting

Location

Twickenham

Work Type

Hybrid
Full time
Permanent

Experience Level

Senior
Marketing Manager level or above
Experienced marketer

Salary/Compensations

£47,000 - £50,000

Benefits

25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)
Work from anywhere in the world for up to 3 weeks of the year
Flexible working hours (core hours from 10-3)
Generous contributory pension scheme
Health Cash Plans (medical expenses, dental care, optical services)
Guaranteed interviews for disabled applicants who meet minimum criteria

About the Company

Wonderly is an award-winning progressive content, event, and marketing agency and part of the Haymarket Media Group.
We work with ambitious brands to deliver engaging products and portfolios across print, digital, and live events.
Our culture is inclusive and collaborative, creating a stimulating and engaging environment.
Haymarket Media Group values its people and strives to shape a better future with remarkable content.
We deliver market-leading branded experiences that inspire great decisions.
As a proudly Certified B Corp™, we are part of a global movement of businesses acting as a force for good.
Haymarket Impact is focused on making a positive difference globally, guided by the United Nations Sustainable Development Goals and intertwined with an unwavering commitment to equity, diversity, and inclusion.
We invest heavily in our people through professional development, internal training, mentorship, and coaching.
Our certified Disability Confident status fosters an environment where all employees feel supported and valued.
We know how important a healthy work-life balance is, offering flexible hours and a hybrid working model.

Equal Opportunity

Disability Confident Employer
We are a Disability Confident employer and offer guaranteed interviews to all disabled applicants who meet the above minimum criteria.
As an equal opportunities employer, we are committed to ensuring all candidates have the same opportunity to succeed, regardless of sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age, or disability.
We are also proud to be a We Show the Salary employer, pledging to always include pay details on our job adverts.