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About the Role
As a Digital Content Manager (m/w/d), you will develop and activate digital content along the customer journey, ensuring our largest brand, Eau Thermale Avène, is consistently and effectively experienced across all digital touchpoints.
Responsibilities
- Planning, implementation, and optimization of digital content and activation measures to increase brand awareness, engagement, and sales.
- Adaptation of international campaigns, assets, and content guidelines for the German and Austrian markets.
- Identification, selection, and management of suitable influencers, content creators, and opinion leaders aligned with brand, target audience, and campaign goals.
- Development of channel-specific content for websites, social media, CRM/email marketing, paid media, and digital retail partners.
- Management of agencies and coordination of all content processes from briefing to release.
- Analysis of target audiences, content performance, market, and competitive developments.
- Creation of reports and derivation of concrete optimization measures.
- Close collaboration with Brand Activation Manager, Digital Strategy, E-Commerce, and the headquarters in France.
Requirements
- Completed degree in Marketing, Communications, Media, or a comparable qualification.
- Several years of experience in digital marketing, content management, or digital brand activation.
- Experience in planning, production, and localization of digital content.
- Very good understanding of digital channels, platforms, and customer journeys.
- Experience working with agencies and external partners.
- Analytical mindset combined with creativity and storytelling skills.
- Structured, independent, and solution-oriented way of working.
- Very good German and English language skills.
Skills
- Digital Marketing
- Content Management
- Digital Brand Activation
- Influencer Marketing
- Content Creation
- Social Media
- CRM/Email Marketing
- Paid Media
- Storytelling
- Analytics
Location
- Germany
- Austria
Work Type
- Mobile Working (2 days/week)
- Onsite
Experience Level
- Multiple years of experience
Education Level
- Degree in Marketing, Communications, Media, or comparable qualification
Benefits
- Continuous development through targeted coaching and training.
- Stable, innovative, and secure industry.
- Attractive additional benefits (employee shop, team events, job bike, retirement plan, free drinks).
- High-quality work equipment with height-adjustable desks.
- 2 days of mobile working per week (optional).
- Structured onboarding with a dedicated contact person.
- Open, collegial company culture.
- Positive error culture.
About the Company
- Laboratoires Pierre Fabre employs over 10,000 people in 41 countries.
- The company's products cover all areas of the healthcare sector, including prescription drugs, over-the-counter medicines, and dermo-cosmetics.
Equal Opportunity
- We are convinced that diversity is a source of fulfillment, social balance, and complementarity for our employees, which is why our offers are open to all, without restriction.