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About the Role
The Manager of Social Media and Content creates all of Rethink's video content and manages social media channels, owning video production from concept through publishing and capturing authentic stories.
Responsibilities
- Own Rethink's video content from start to finish: concept, scripting or interview prep, filming, editing, captions, sound and final delivery.
- Produce short-form vertical video for Instagram Reels, TikTok and YouTube Shorts on a consistent schedule.
- Produce longer-form pieces as needed, such as partner spotlights, program explainers, event recaps, campaign videos, and videos for fundraising events, funder reports and presentations.
- Run regular shoots at restaurant partner kitchens, CBO distribution sites and Rethink events, and coordinate timing and logistics with the Programs team and our partners.
- Ensure all on-camera individuals sign a media release before footage is used.
- Tell stories in ways that respect the dignity and privacy of the people served, adhering to guidelines for sensitive programs.
- Keep Rethink's photo and video library organized, tagged and easily searchable.
- Maintain Rethink's production equipment and recommend upgrades.
- Create, schedule and publish content across Rethink's social channels: Instagram, TikTok, LinkedIn, Facebook, YouTube and X.
- Maintain a monthly content calendar aligned with campaigns, programs, policy priorities and key dates.
- Manage community engagement, responding to comments and DMs, and routing inquiries.
- Track performance using Sprout Social and platform analytics, reporting monthly on growth, engagement and lessons learned.
- Create brand-consistent assets for partners to promote their work with Rethink.
- Stay current on platform trends and formats, adopting those that align with the brand and mission.
- Collaborate with the VP of Marketing and Communications to plan content campaigns.
- Identify storytelling opportunities across Rethink's programs, partners and policy work.
- Support Development, Programs, and Government Relations teams with video and social assets.
- Contribute video and visual content to Rethink's emails and website.
- Support the Marketing and Communications team and other departments as needed.
Requirements
- 3+ years of experience in video production, content creation or social media management, preferably for a brand, agency, media outlet or mission-driven organization.
- A portfolio or reel of video work you shot and edited yourself is required.
- Strong skills in shooting and editing video, including framing, lighting, audio capture and pacing for short-form platforms.
- Proficiency in Adobe Premiere Pro and CapCut (or similar).
- Working knowledge of Canva, Adobe Photoshop, Sprout Social (or similar), Google Workspace, Mailchimp and Squarespace.
- Excellent writing skills for captions, scripts and short-form copy that match the brand.
- Comfortable on location in busy kitchens and community sites, and able to put people at ease on camera.
- Organized and self-directed, able to manage several shoots and deadlines at once.
- Commitment to Rethink's mission and values.
Skills
- Video production
- Content creation
- Social media management
- Adobe Premiere Pro
- CapCut
- Canva
- Adobe Photoshop
- Sprout Social
- Google Workspace
- Mailchimp
- Squarespace
- Writing
- Community engagement
- Video editing
- Storytelling
Location
- On location
Work Type
- Full-time
Experience Level
- 3+ years of experience
Education Level
- Bachelor's degree in Marketing, Communications, Film/Media or a related field, or equivalent experience.
Salary/Compensations
- $75,000 - $90,000
Benefits
- Medical
- Dental
- Vision
- Disability
- Life insurance
- PTO
- Paid holidays
- Two weeks per year for an organization-wide office closure to recharge
- Retirement plan with employer match
- Progressive parental leave plan
- Free nutritious lunch everyday
About the Company
- Rethink Food is a chef-led nonprofit partnering with restaurants to better feed communities.
- Through strong partnerships with local restaurants and community-based organizations, we work with a responsive, hyperlocal network that provides culturally celebrated, nutritious meals.
- Since 2017, we've served over 35 million meals and reinvested more than $157 million into local economies.
- Our work falls into three core areas: Building the Network, Setting the Example, and Advocating for Change.
Equal Opportunity
- Rethink Food is proud to be an Equal Opportunity Employer.
- We do not discriminate on the basis of race, color, creed, religion, gender (including gender identity or expression), pregnancy, childbirth or related medical conditions, sexual orientation, marital status, domestic violence, sexual violence or stalking victim status, ancestry, national origin, alienage or citizenship, age, disability, military or veteran status, genetic information or predisposing genetic characteristic, or other protected status.
- The organization is an Equal Opportunity Employer, drug-free workplace, and complies with ADA regulations as applicable.