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About the Role

The Head of Marketing will provide strategic leadership across an assigned portfolio, developing and delivering marketing strategies that drive audience growth, event performance, customer engagement, and commercial success. The role will translate business objectives into clear marketing plans and lead and develop the marketing team.

Responsibilities

Develop and deliver the overall marketing strategy for the portfolio, aligning priorities with Haymarket's wider business and commercial objectives.
Lead annual marketing planning across audience acquisition, attendee growth, engagement, retention, and brand development.
Use market trends, customer insight, and performance data to identify new audiences, channels, propositions, and commercial opportunities.
Take strategic ownership of the customer journey, identifying opportunities to improve acquisition, conversion, engagement, and customer lifetime value.
Work closely with Commercial, Editorial, and Product teams to develop opportunities that support subscription growth, lead generation, and revenue diversification.
Ensure brands have clear and differentiated propositions that reflect audience needs, market positioning, and strategic priorities.
Lead, motivate, and develop the marketing team, providing clear direction, coaching, and support while encouraging ownership, collaboration, and continuous improvement.
Establish clear priorities, ways of working, and performance expectations, supporting effective performance management and development.
Own and manage the marketing budget, ensuring investment is aligned to strategic priorities and delivers strong value and return.
Ensure marketing plans and projects are effectively resourced and delivered to a high standard, within agreed budgets and timelines.
Share knowledge and best practice across the wider Marketing function and contribute to the development of marketing capability across Haymarket.
Use audience and campaign data to evaluate performance, inform decision-making, and identify opportunities for improvement.
Establish and monitor appropriate marketing KPIs, using insight to optimise campaigns, customer journeys, and marketing investment.
Lead a culture of testing and continuous improvement across marketing channels, propositions, and campaigns.
Build strong relationships with senior stakeholders across Editorial, Commercial, Product, Data, Events, Technology, and other central functions, providing clear marketing insight and recommendations.
Represent Marketing at relevant senior leadership forums and contribute to wider business planning and strategic initiatives.
Keep abreast of developments in B2B marketing, technology, and customer behaviour to ensure Haymarket's marketing approach remains relevant and competitive.

Requirements

Strong understanding of B2B marketing, ideally within Awards, Conferences, and Forums.
Strong knowledge of customer lifecycle marketing, including acquisition, conversion, engagement, retention, and renewal.
Understanding of audience development, customer segmentation, and data-led marketing.
Good knowledge of digital marketing channels, CRM, marketing automation, analytics, and performance measurement.
Understanding of commercial drivers and how marketing contributes to revenue, customer value, and business growth.
Strong strategic marketing and commercial thinking, with the ability to translate business objectives into effective marketing strategies.
Excellent leadership and people management skills, with the ability to motivate, develop, and empower a team.
Strong analytical skills, with the ability to interpret complex data and turn insight into clear recommendations.
Excellent communication, influencing, and stakeholder management skills, particularly at senior level.
Strong organisational and planning skills, with the ability to manage competing priorities across a complex portfolio.
Commercially focused, with the ability to identify opportunities and assess marketing investment and return.
Strong problem-solving and decision-making skills, with a proactive and solutions-focused approach.
Creative with the ability to develop compelling propositions and new approaches to audience growth.
Significant background in a senior marketing role, ideally within B2B media or professional information.
A strong track record of developing and delivering marketing strategies that support audience, customer, and commercial growth.
Proven ability to lead, manage, and develop marketing teams, including setting priorities and supporting individual performance.
Strong commercial understanding of marketing budgets, performance data, and return on investment.
Demonstrated success in leading complex, cross-functional projects and influencing senior stakeholders.
Strong understanding of customer acquisition, retention, and lifecycle marketing within an events or recurring-revenue environment.
Proven ability to identify and develop new audiences, propositions, channels, and commercial opportunities.
Strategic and commercially minded.
Customer and audience focused.
An empowering and supportive leader.
Collaborative and influential.
Data-driven and curious.
Results focused and accountable.
Adaptable and comfortable leading through change.
Creative and open to new ideas.
Confident and credible with senior stakeholders.
Committed to continuous improvement.
Acts with integrity.

Skills

B2B marketing
Customer lifecycle marketing
Audience development
Customer segmentation
Data-led marketing
Digital marketing channels
CRM
Marketing automation
Analytics
Performance measurement
Commercial drivers
Strategic marketing
Commercial thinking
Leadership
People management
Analytical skills
Communication
Influencing
Stakeholder management
Organisational skills
Planning skills
Problem-solving
Decision-making
Creative thinking

Location

Twickenham, Greater London

Work Type

Hybrid
Permanent
Full-Time

Experience Level

Senior marketing role
Significant background in a senior marketing role

Salary/Compensations

£60,000 - £65,000 per annum

Benefits

25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)
Work from anywhere in the world for up to 3 weeks of the year with our ‘Work from Anywhere’ days
Flexible working hours (core hours from 10-3)
Generous contributory pension scheme
Health Cash Plans: With our health cash plans, you can access a range of healthcare benefits, including coverage for medical expenses, dental care, optical services, and more

About the Company

Haymarket Media Group values its people and strives to shape a better future with remarkable content.
From paid content and subscription services; to integrated advertising and content marketing packages.
We deliver market-leading branded experiences that inspire great decisions.
From data and digital information solutions to live events, awards and professional education services.
We are a Disability Confident employer and offer guaranteed interviews to all disabled applicants who meet the above minimum criteria.
Working here means being part of a commitment to shaping a better future.
As a proudly Certified B Corp™, we are part of a global movement of businesses acting as a force for good.
Haymarket Impact is focused on making a positive difference globally, guided by the United Nations Sustainable Development Goals and intertwined with an unwavering commitment to equity, diversity, and inclusion.
This commitment to balancing profit with purpose is deeply embedded in our culture, reflected in our values of Integrity, Respect, Creativity, Innovation, and Expertise.
We invest heavily in our people. From professional development and internal training to mentorship and coaching.
Our certified Disability Confident status has fostered an environment where all employees feel supported, valued, and can ask for workplace adjustments without fear of judgment.
Our valuable partnerships for good globally mean colleagues are always up for taking on a new charitable challenge, utilise their volunteering day and go out of their way to support their local communities.
Our flexible hours and hybrid working model means employees are expected to be in the office at least three days a week and can work remotely for the remaining two.
This means we thrive together when we collaborate in person, fostering stronger connections and creativity, but still allowing for flexibility outside of those times.
Join us and be part of award-winning teams and a culture that is truly unique - a place to grow, feel inspired, build a brilliant career and make a difference.

Equal Opportunity

We are a Disability Confident employer and offer guaranteed interviews to all disabled applicants who meet the above minimum criteria.
As an equal opportunities employer, we are committed to ensuring all candidates have the same opportunity to succeed, regardless of sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age, or disability.
In line with our dedication to fairness and transparency, we are also proud to be a We Show the Salary employer, pledging to always include pay details on our job adverts.