Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

Tailor your resume to this Marketing Manager role.

Rezi rewrites your resume against Haymarket Media Group's job description. Free.

Resume score gauge reading 58 out of 100

Don't guess if your resume is good enough.

See how it scores against the Marketing Manager posting at Haymarket Media Group — free, in seconds.

About the Role

The Marketing Manager will take ownership of the marketing strategy and delivery across an assigned portfolio of live events, working with the Senior Marketing Manager to ensure activity supports audience, brand and commercial objectives. This is a hands-on role with responsibility for planning, delivering and optimising integrated marketing campaigns, balancing strategic oversight with effective campaign execution. The role will work closely with Commercial teams to support delegate acquisition, sponsorship and partnership opportunities, ensuring marketing activity contributes to agreed commercial objectives. The Marketing Manager will provide guidance and support to Marketing Executives and Senior Marketing Executives, helping to develop capability and maintain high standards of marketing delivery. Occasional evening attendance will be required to support the delivery of live events.

Responsibilities

Develop and deliver integrated marketing strategies across an assigned portfolio of conferences, awards and forums, aligned to audience, brand and commercial objectives.
Plan and manage multi-channel marketing campaigns across email, social media, websites, digital advertising, partnerships and other relevant channels.
Work with the Senior Marketing Manager to establish campaign objectives, priorities and plans for the assigned events portfolio.
Take ownership of campaign performance, using audience data, reporting and insight to identify opportunities for optimisation and growth.
Work closely with Commercial teams to support delegate acquisition, sponsorship and partnership opportunities, ensuring marketing activity aligns with revenue objectives.
Manage event marketing budgets and expenditure, ensuring activity is delivered effectively and within agreed financial parameters.
Oversee the creation and delivery of engaging marketing content across email, social media, websites, digital advertising and other promotional channels.
Ensure customer marketing databases are effectively maintained and used to support audience segmentation, targeting and campaign performance.
Oversee the creation and maintenance of event websites and landing pages, ensuring content is accurate, engaging and optimised for conversion.
Build and maintain strong relationships with internal stakeholders across Commercial, Editorial, Events, Design, Data, Production and Brand teams.
Manage relationships with relevant external agencies, suppliers and partners, ensuring activity is delivered effectively and to agreed standards.
Coordinate campaign timelines, priorities and deliverables across multiple events, ensuring key activity is delivered on time.
Monitor industry, audience and marketing trends and bring forward new ideas and approaches to improve campaign performance and audience engagement.
Provide guidance, coaching and support to Marketing Executives and Senior Marketing Executives, encouraging knowledge sharing and professional development.
Support the Senior Marketing Manager in delivering wider departmental objectives and KPIs.
Attend and support live events as required, including occasional evening attendance.

Requirements

Strong knowledge of marketing principles and integrated campaign delivery.
Strong understanding of digital marketing channels, including email, social media and digital advertising.
Good understanding of audience segmentation, customer data and campaign performance analysis.
Understanding of event marketing and the B2B media, publishing or events environment.
Good understanding of content management systems, websites and digital marketing platforms.
Understanding of GDPR and responsible use of customer marketing data.
Commercial awareness and an understanding of how marketing activity contributes to audience and revenue objectives.
Excellent written and verbal communication skills, with strong copywriting and editing ability.
Strong campaign and project management skills, with the ability to manage multiple priorities and deadlines.
Ability to develop marketing strategies and translate them into effective campaign plans.
Strong analytical skills, with the ability to use data and insight to evaluate performance and inform decisions.
Confident working with marketing platforms, CRM systems and digital channels.
Strong stakeholder management and relationship-building skills, including the ability to collaborate and influence across teams.
Creative and commercially aware, with the ability to develop ideas that support audience and business objectives.
Strong problem-solving skills and ability to use initiative.
Ability to manage budgets and make cost-effective decisions.
Ability to support, coach and develop more junior members of the team.
Ability to work independently while contributing effectively to a collaborative team.
Proficiency in Microsoft Office applications.
A strong track record in marketing, ideally within events, B2B media, publishing or a related environment.
Proven ability to plan and deliver integrated, multi-channel marketing campaigns.
Experience taking ownership of marketing activity across multiple projects, events or brands.
Confident using campaign data and reporting to measure performance and identify opportunities for improvement.
Experience working closely with Commercial or Sales teams to support audience acquisition and commercial objectives.
Experience managing marketing budgets and campaign expenditure.
A track record of working collaboratively with multiple internal stakeholders and external agencies or suppliers.
Experience supporting, mentoring or developing more junior members of a marketing team.
Customer focused.
Collaborative and inclusive.
Accountable and takes ownership.
Adaptable and comfortable working at pace.
Curious and committed to continuous improvement.
Commercially aware and results driven.
Creative and willing to contribute new ideas.
Confident and able to influence others.
Professional and organised.
Acts with integrity.

Skills

Marketing principles
Integrated campaign delivery
Digital marketing channels (email, social media, digital advertising)
Audience segmentation
Customer data analysis
Campaign performance analysis
Event marketing
B2B media
Publishing
Events environment
Content management systems
Websites
Digital marketing platforms
GDPR
Commercial awareness
Written communication
Verbal communication
Copywriting
Editing
Campaign management
Project management
Strategic planning
Analytical skills
Data interpretation
Marketing platforms
CRM systems
Stakeholder management
Relationship building
Collaboration
Influence
Problem-solving
Budget management
Coaching
Mentoring
Teamwork
Microsoft Office

Location

Twickenham, Greater London

Work Type

Hybrid
Permanent
Full-Time

Experience Level

Marketing Manager
Senior Marketing Manager
Marketing Executives
Senior Marketing Executives

Salary/Compensations

£40,000 - £45,000 per annum

Benefits

25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)
Work from anywhere in the world for up to 3 weeks of the year with our ‘Work from Anywhere’ days
Flexible working hours (core hours from 10-3)
Generous contributory pension scheme
Health Cash Plans (medical expenses, dental care, optical services)
Guaranteed interviews for disabled applicants who meet minimum criteria

About the Company

Haymarket Business Media's Live Events team delivers a diverse portfolio of market-leading awards, conferences and industry events across Haymarket Media Communications and Haymarket Professional brands.
Haymarket Media Group values its people and strives to shape a better future with remarkable content.
We deliver market-leading branded experiences that inspire great decisions.
Haymarket Impact is focused on making a positive difference globally, guided by the United Nations Sustainable Development Goals and intertwined with an unwavering commitment to equity, diversity, and inclusion.
This commitment to balancing profit with purpose is deeply embedded in our culture, reflected in our values of Integrity, Respect, Creativity, Innovation, and Expertise.
We invest heavily in our people. From professional development and internal training to mentorship and coaching.
Our certified Disability Confident status has fostered an environment where all employees feel supported, valued, and can ask for workplace adjustments without fear of judgment.
Our valuable partnerships for good globally mean colleagues are always up for taking on a new charitable challenge, utilise their volunteering day and go out of their way to support their local communities.
We know how important a healthy work-life balance is too.
Join us and be part of award-winning teams and a culture that is truly unique - a place to grow, feel inspired, build a brilliant career and make a difference.

Equal Opportunity

We are a Disability Confident employer and offer guaranteed interviews to all disabled applicants who meet the above minimum criteria.
As an equal opportunities employer, we are committed to ensuring all candidates have the same opportunity to succeed, regardless of sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age, or disability.
In line with our dedication to fairness and transparency, we are also proud to be a We Show the Salary employer, pledging to always include pay details on our job adverts.