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About the Role
The Performance Marketing Manager is a hands-on growth marketer responsible for executing Munchkin's lower-funnel digital performance engine across DTC and partner traffic initiatives. This role owns the day-to-day management, optimization, and reporting of performance channels that drive measurable outcomes, including ROAS, CPA, CAC, conversion rate, and revenue efficiency. This role will manage paid and organic search strategy, paid social, CTV/STV, affiliate, and other measurable acquisition and retargeting channels.
Responsibilities
- Own Lower-Funnel Performance Strategy, developing and executing digital marketing plans across DTC and partner traffic priorities.
- Manage channel strategy against clear business outcomes, including ROAS, CPA, CAC, conversion rate, revenue, contribution economics, and customer acquisition quality.
- Own paid search and shopping strategy across priority products, campaigns, keywords, bids, feeds, and landing destinations.
- Partner with Marketing, Content, and Digital teams on organic search opportunities that improve discoverability, conversion, and efficient demand capture.
- Manage direct-response paid social and video channels, including Meta, TikTok, YouTube, CTV/STV, and emerging performance platforms.
- Build audiences, test formats, optimize budgets, and connect channel learnings back to creative, merchandising, and lifecycle strategy.
- Translate channel performance into clear creative briefs for rapid testing across hooks, offers, product benefits, formats, UGC, creator assets, and landing-page messages.
- Feed results back to Brand, Creative, Social, and Lifecycle so winning creative patterns scale beyond a single campaign.
- Build clear performance reporting across spend, revenue, ROAS, CPA, CAC, conversion, MER, and customer quality.
- Diagnose what is driving results, separate directional signals from proven learnings, and communicate recommended actions with speed and discipline.
- Partner with Lifecycle on retargeting, suppression, lookalike, win-back, and customer-list strategies.
- Use first-party data to improve efficiency and ensure paid media and owned channels work together rather than competing for the same customer.
- Work with the Head of TikTok Shop on GMV Max, Spark Ads, and other TikTok commerce media.
- Support paid amplification decisions while respecting TikTok Shop ownership of assortment, affiliate economics, platform relationships, and Shop P&L.
- Partner with Retail Marketing on traffic-driving campaigns to Amazon, Target, Walmart, and other retail partners.
- Manage day-to-day relationships with media agencies, affiliate networks, platform partners, and external specialists.
- Set clear scopes, testing plans, KPIs, and reporting expectations, while staying close enough to execution to identify issues quickly.
- Create repeatable processes for budget pacing, test planning, creative requests, weekly readouts, landing-page feedback, campaign QA, and performance decisions.
- Bring a high-accountability, test-and-learn mindset to a capability that is still being scaled.
- Other duties may be assigned.
Requirements
- 5-8+ years across digital performance marketing, growth, paid media, or eCommerce, with meaningful hands-on ownership of lower-funnel channels for a consumer brand, retailer, marketplace seller, or high-performing agency.
- Direct experience with paid search, shopping, paid social, and video performance channels.
- Strong command of ROAS, CPA, CAC, MER, conversion rate, incrementality signals, budget pacing, and channel contribution.
- Able to balance growth, efficiency, and customer quality.
- Strong understanding of paid search, shopping feeds, keyword strategy, query behavior, product landing destinations, and organic search opportunities that capture existing demand.
- Ability to read creative performance, brief rapid-fire tests, and identify which messages, hooks, offers, formats, and landing-page experiences improve conversion.
- Comfortable working directly in media platforms and managing agencies or external partners.
- Able to set clear testing plans, performance expectations, and operating rhythms.
- High agency, high pace, and high accountability.
- Comfortable in a lean organization where the performance playbook is still being built and the channel owner stays close to execution.
Skills
- Paid Search
- Shopping Strategy
- Paid Social
- Video Performance Channels
- Meta
- TikTok
- YouTube
- CTV/STV
- Affiliate Marketing
- Emerging Performance Channels
- ROAS
- CPA
- CAC
- MER
- Conversion Rate Optimization
- Budget Pacing
- Channel Contribution Analysis
- Keyword Strategy
- Shopping Feeds
- Landing Page Optimization
- Organic Search
- Creative Testing
- Amazon PPC/DSP
- Walmart Connect
- Roundel
- Retail Media Platforms
- Performance Reporting
- Data Analysis
- Communication
Location
- Remote
- Hybrid
Work Type
- Hybrid
- Full-time
Experience Level
- 5-8+ years
Salary/Compensations
- $150,000 - $170,000
Benefits
- Medical
- Vision
- Dental
- Prescription drug coverage
- Life insurance
- Wellness benefits
- Employer-matched 401(k) plan
- Paid Childcare Leave
- Competitive salary
- Bonus
- Opportunities to earn equity
About the Company
- WHY Brands Inc., a parent company of Munchkin, focuses on creating, incubating, and growing the next generation of consumer lifestyle brands.
- Founded in 1990, Munchkin is the leading consumer product company and most loved baby lifestyle brand behind innovative gear and products for children, mothers, and caregivers.
- Munchkin has sold billions of dollars of products through key retail partners: Target, Walmart, and Amazon and has global distribution in over 50 countries.
- With over 375+ patents and over 250+ international product and brand design awards, Munchkin continues to create solutions that leave customers asking, 'how did I ever live without this?'
- Innovation is the core of the company DNA and has been driving designs for over 30 years.
- Recognized as #8 on America’s Most Innovative Companies list by Fortune Magazine.
- The company leads with core values and believes that investing in the community is a responsibility.
- They create opportunities for every child’s potential and well-being through the Radiant Colors program, work to create a sustainable future, and in partnership with the International Fund for Animal Welfare have committed to animal conservation.
- There is no better time than now to join WHY Brands as they embark on their next and biggest growth journey.
Equal Opportunity
- Munchkin welcomes and values what makes everyone unique.
- We’re proud to be an equal opportunity and affirmative action employer.
- All hires for our team are based on qualifications, merit, and business needs.
- We recruit, employ, train, and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic, or any other protected status.