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About the Role
Preservica is seeking a Marketing Operations Manager to build a modern, AI-powered marketing operations function from the ground up. This role has significant visibility and budget to support a new digital strategy focused on pipeline generation. You will own the design and implementation of cohort-based reporting, attribution models, and AI-powered analytics to measure pipeline effectiveness.
Responsibilities
- Build and maintain dashboards and reporting on funnel performance, pipeline coverage, and channel/program ROI for leadership review.
- Build and maintain attribution infrastructure (UTM frameworks, campaign-to-revenue reporting via Salesforce Campaign Influence) that holds up under scrutiny from Sales and leadership.
- Push our attribution and reporting practice from basic, backward-looking numbers toward an AI-powered practice: automated anomaly detection on funnel metrics, AI-assisted narrative summaries for business reviews, and faster answers to ad hoc board and leadership questions.
- Own Pardot (Salesforce Marketing Cloud Account Engagement) administration end to end: automation rules, lead scoring and grading, Engagement Studio programs, list segmentation, and data hygiene.
- Maintain clean, synchronized data between Pardot and Salesforce, including lead routing, lifecycle-stage integrity, and deduplication.
- Build cohort-based MQL reporting that shows how each month's (or campaign's) MQLs convert stage by stage down the funnel to pipeline and closed revenue, built for board-level review, not just an internal team dashboard.
- Use Claude to produce persona- and industry-specific messaging variants and campaign assets (email sequences, landing page copy, ad copy) at volume, to specs set by demand gen and content, not as an independent campaign owner.
- Identify where AI should replace manual, repetitive ops work (enrichment, routing, QA, reporting prep) and build those workflows, proactively, not just when asked.
- Partner with demand gen, sales, and RevOps to diagnose funnel leaks using data, and instrument fixes rather than just report on symptoms.
- Document systems, workflows, and runbooks so the stack doesn't live only in your head.
- Ensure compliance with CAN-SPAM, GDPR, and CCPA across all automated and AI-assisted communications.
Requirements
- 5 years in marketing operations, RevOps, or a similar systems/analytics role at a B2B SaaS or B2B company.
- Hands-on Pardot / Marketing Cloud Account Engagement administration experience: automation rules, scoring, Engagement Studio, segmentation.
- Salesforce experience: campaign management, lead routing, Campaign Influence or equivalent attribution reporting.
- Demonstrated experience building multi-touch attribution models and reporting that leadership actually relies on, not just platform-native reports.
- Real, demonstrable use of Claude (or a comparable LLM) to produce messaging or content variants at scale, able to walk through actual prompts and workflows, not just 'I've used ChatGPT'.
- Working SQL for ad hoc analysis and troubleshooting.
- Strong grasp of B2B funnel metrics, cohort analysis, and lead scoring methodology, and the ability to build and explain stage-to-stage conversion reporting to an executive or board audience.
- A track record of pushing past 'the dashboard works' to 'the dashboard is wrong, here's why, and here's what I rebuilt', this role is for someone who gets restless with basic reporting, not someone who's comfortable maintaining it indefinitely.
- Comfort being the ops and analytics backbone across Marketing, Sales, and Leadership, and the initiative to identify gaps and fix them before leadership has to ask.
Skills
- Pardot / Marketing Cloud Account Engagement administration
- Salesforce administration
- Campaign management
- Lead routing
- Campaign Influence reporting
- Multi-touch attribution modeling
- Claude (or comparable LLM) for content/messaging variants
- SQL
- B2B funnel metrics analysis
- Cohort analysis
- Lead scoring methodology
- AI-assisted content/reporting workflows
- Enrichment tools (ZoomInfo, Clearbit, 6sense, or similar)
- Intent tools
- BI/dashboard tools (Tableau, Looker, Power BI)
Location
- Remote
Work Type
- Full-time
Experience Level
- 5 years in marketing operations, RevOps, or a similar systems/analytics role
Benefits
- Competitive salary
- Benefits package
- Tangible career development opportunities
- Dedicated training time for professional growth
- Life Insurance
- Private Health Insurance
About the Company
- Preservica is a global leader in Active Digital Preservation, trusted by organizations to preserve their most important digital records for decades to come.
- Customers include national archives, government agencies, universities, and global enterprises.
- We are an open progressive employer who values our staff as the heart of our business.
Equal Opportunity
- Preservica are an equal opportunities employer.