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About the Role

This paid internship supports successful Brand Activation and the execution of the field marketing roadmap. Through collaboration with the Field Marketing team, you will create and execute social communication, marketing campaigns, promotions, and interactive events to reach target goals. This position assists the account leader with creative requests and understanding market trends and data to help influence decisions that drive desirable results. You will also promote engagement with the campus community through digital connections and live events.

Responsibilities

Partners with Field and Center Marketing partners to activate interactive marketing and promotional activities and successful sales campaigns within a budget.
Works with on-site management team to develop effective unique marketing campaigns and communications that meet critical campus community needs.
Coordinates execution and interaction of social media strategy, designed to engage and inform target audiences.
May create physical and digital marketing materials aligned to brand specifications to promote engagement on campus and on social media platforms.
Uses insights from industry trends and feedback data to influence decisions that will drive targeted outcomes.
Act as a student liaison to various departments and organizations on campus and assists with Dining Committee meetings or regular feedback events to obtain guest insights.
Contributes to the planning and execution of the account's participation in campus and community events to promote awareness of dining programs, increase auxiliary sales and strengthen brand perception.
Elevates all client/account risks to Manager and supports mitigation strategies.
Supports site leader with team member engagement activities that mirror guest engagement to close gaps.

Requirements

Current university student pursuing a degree in Marketing, Advertising, Communications, Business Management, Hospitality Management, or related field.
Excellent written and verbal communication skills, with a strong attention to detail and ability to learn and apply new information.
Ability to manage and prioritize multiple projects in a fast-paced environment.
Experience utilizing social media sites including Facebook, Twitter, and Instagram.
Fluent in Microsoft Office Suite and technologically savvy.
Confident with an outgoing, upbeat, friendly personality.
A demonstrated team player.

Skills

Social Media Strategy
Marketing Campaigns
Promotions
Interactive Events
Digital Connections
Microsoft Office Suite
Communication Skills
Attention to Detail
Project Management

Location

On-site

Work Type

Internship
Part-time

Experience Level

Intern

Education Level

Pursuing a degree in Marketing, Advertising, Communications, Business Management, Hospitality Management, or related field

Salary/Compensations

Paid internship

Benefits

Flexible schedule to accommodate class schedules and other on-campus commitments.

About the Company

Parkhurst Dining is a brand of Eat’n Park Hospitality Group, creating smiles since 1949.
Eat’n Park Hospitality Group represents a diverse family of brands that span more than a dozen states across more than 150 locations and with nearly 10,000 team members.
A family-owned and operated company with deep roots that inspire our future.
Enduring commitment to our Core Values and our shared purpose, “to Create a Smile,” guide and fuel our growth as a group and as individuals.

Equal Opportunity

Eat’n Park Hospitality Group provides equal employment opportunities to all team members and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.