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About the Role
Contribute to the development of a multi-year product business plan, linking menu strategy and company operating plans. This role involves managing marketing initiatives, product positioning, new product development, costs, margin, and ROI for assigned menu categories. The position requires experience in managing high-volume menu categories and providing functional guidance to other product marketing staff, with potential to manage one marketing manager.
Responsibilities
- Manage product implementation, positioning, development, and category building for the Burger Category and other high-volume categories.
- Participate in the development of category strategy and menu strategic direction across all mediums.
- Collaborate with and lead cross-functional teams (R&D, Operations, Supply Chain, Consumer Insights, Analytics, Marketing Communications) to meet product development requirements.
- Determine marketing direction and identify opportunities to increase sales and profitability through product assessment of consumer, competitive, industry, and company trends.
- Execute marketing plans using the NPD Process & Roadmap, leading cross-functional development, testing, and rollout of new products and promotions.
- Identify strategic needs and objectives for new initiatives based on consumer feedback and provide direction for product development and marketing communications support.
- Ensure timely and effective execution of all stages of product development and market testing.
- Partner with Marketing Communications and advertising agencies to create engaging product descriptions.
- Evaluate product, platform, or category performance through diagnosis and develop strategic recommendations for evolution.
- Leverage tactical expertise and strategic thinking to present recommendations and drive next steps.
- Monitor product success by analyzing sales performance and conducting field visits.
- Evaluate category trends and performance, summarizing findings and making recommendations to Marketing Leadership.
- Maintain thorough knowledge of category initiatives, key milestones, market-level event calendars, and testing plans.
- Identify contingency plans and communicate calendar strategy to the marketing organization and executive management.
- Lead new and optimized strategic initiatives outside the category that align with brand positioning and calendar needs.
- Maintain thorough knowledge of emerging consumer trends and design.
- Drive the creation and presentation of business cases for new programs/initiatives focused on sales, margin, and brand building.
- Manage coupon and point of sale strategy from a product positioning and pricing perspective.
- Make pricing strategy, discounting, and couponing recommendations while considering business objectives and financial impact.
- Facilitate strong relationships with internal and external customers.
- Serve in place of the Director, Product Marketing as needed.
- Perform other related duties as assigned.
Requirements
- 6+ years of related brand/product/category management experience.
- Thorough understanding of marketing, strategy development, and the franchise model.
- B2C and B2B marketing experience preferred.
- Experience in the restaurant, retail, or hospitality industry with a franchise business model is a plus.
- Ability to travel up to 20% of the time.
- Ability to operate a computer keyboard.
Skills
- Marketing principles and concepts
- Project management
- Organization
- Interpersonal skills
- Analytical skills
- Leadership skills
- Oral and written English communication skills
- Presentation skills
- Problem-solving skills
- Critical thinking
- Culinary trends, ingredients, and flavor profiles
- Business principles (strategy development, finance, accounting, operations)
- Prioritization and management of multiple projects
- Collaboration in a fast-paced, team-oriented environment
- Proficient knowledge of Microsoft Office 365 (Word, Excel, Teams)
- Integrity and ethical behavior
Location
- San Diego (Corporate Headquarters)
Work Type
- Full-time
- Remote (with geographic pay differential)
Experience Level
- 6+ years related brand/product/category management experience
Education Level
- Bachelor's degree in Business Administration, preferably in Marketing or equivalent experience.
- MBA helpful.
Salary/Compensations
- $135,400 - $189,600
About the Company
- Jack in the Box, Inc. and its affiliates
Equal Opportunity
- Jack in the Box, Inc. and its affiliates will make reasonable accommodations to allow a qualified individual with a disability to enjoy equal employment opportunities and to perform the essential functions of the job.